BlackBerry Passport Seeks Status as Smartphone for C-Level Executives

By Wayne Rash  |  Posted 2014-09-24

BlackBerry's newest device—the Passport—is aimed at a specific market: managers in the C-suites of the enterprise. Apparently the company assumes that these executives need access to lots of data at a single glance, which explains the unusual width of the device. But the company also apparently assumes that these managers aren't frequent typists, which explains the unusual shape of the physical keyboard. The result is a device that's the same size and shape as a passport. In reality, it appears that a Canadian passport was used as the model, since the BlackBerry Passport is actually slightly larger than a U.S. passport. The Passport runs BlackBerry OS 10.3, which adds several new features to the QNX-based mobile operating system. Most of those new features are aimed at taking advantage of the greater screen width, including ones for the BlackBerry Hub that improve convenience for handling messages. The new features are nice, but even after several days of use, the form factor takes a lot of getting used to.

Wayne Rash Wayne has been a freelance writer and editor with a 35 year history covering technology. He's a frequent contributor to eWEEK and Techweb. Rash is a frequent guest on a variety of network news and talk shows, and has appeared recently on NPR, Fox Business News and NBC as a technology expert. He is the author of five books, including his most recent, "Politics on the Nets," which was featured on National Public Radio in October. You can mail Wayne here.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel