CarPlay Puts Apple in Thick of Connected Car Business: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2014-03-04 Email Print this article Print
 
 
 
 
 
 
 
 

Apple on March 3 announced that it's expanding its efforts in the connected car market with a new product called CarPlay. It's control software that links Apple's line of iPhones to in-car infotainment systems. Customers will be able to hear and send messages through their iPhone, talk to Siri and place calls from the CarPlay, all while limiting the amount of time they spend looking at the infotainment screen in front of them. Apple has been building up its car business for a while, slowly but surely finding ways to integrate its products with the driving experience. It started by urging automakers to include iPod connectors in vehicles and has since moved to building closer partnerships with them. Apple says it will start out by deploying CarPlay in Ferrari, Mercedes-Benz and Volvo autos. Then it will expand the deployment to a broad range of U.S. and foreign car brands. Apple's CarPlay initiative sends a clear message to the rest of the tech industry: Catch up, or else. But that's just one of many reasons Apple's CarPlay move is so important. Take a look at these slides to find out why Apple's CarPlay is such an important development for both the tech and auto industries.

 
 
 
  • CarPlay Puts Apple in Thick of Connected Car Business: 10 Reasons Why

    by Don Reisinger
    1 - CarPlay Puts Apple in Thick of Connected Car Business: 10 Reasons Why
  • The Car Business Is a New Play for Apple

    As mentioned, Apple has been dabbling in the car business for several years. This is the first time, however, that Apple has made a significant push for the car business. It also represents a new revenue stream for a company that has watched its growth plateau a bit over the last few quarters. Whether this develops into a lucrative new business remains to be seen.
    2 - The Car Business Is a New Play for Apple
  • Many Carmakers Want In

    Apple has done a fine job of attracting carmakers to CarPlay. The company says that several brands, including Ferrari, Mercedes-Benz and Volvo, will be integrating CarPlay into their 2014 models. Others will be following in future models. Apple hasn't said when the subsequent launch will occur, but if not this year, expect 2015.
    3 - Many Carmakers Want In
  • It Forces Customer Hands

    Does the CarPlay move force the average car buyer's hand? Apple's service is designed to be integrated with the iPhone, which means Android users won't be able to get the same experience. If someone buys a car with CarPlay in it, would they be more likely to buy an iPhone? Apple certainly hopes so.
    4 - It Forces Customer Hands
  • Will Samsung Respond?

    One of the companies hoping CarPlay doesn't force car buyers to get iPhones is Samsung. That company is arguably Apple's chief competitor in the mobile space and is rumored to be working on some in-car systems to take on the iPhone maker. Expect Samsung to accelerate its deployment of any CarPlay alternative.
    5 - Will Samsung Respond?
  • What About Google?

    As with iOS, Google might see an opportunity with Apple's CarPlay. As noted, CarPlay requires the iPhone if users are to get the full experience. Google, meanwhile, has an Android-based alternative, dubbed the Open Automotive Alliance, that's open source and will work with all kinds of devices. Google's platform-agnostic focus might just win in the car business.
    6 - What About Google?
  • This Could Hurt Nokia

    Much of the talk about CarPlay has left out one key player in in-car infotainment systems: Nokia. For years, that company has been providing mapping solutions to many carmakers around the world. If Apple has its way, its Maps will take over. Let's see how Nokia responds to that.
    7 - This Could Hurt Nokia
  • Siri Is Central to Everything

    The interesting thing about CarPlay is that Siri is central to the entire experience. Apple has cast that as a good thing, but those of us who have played around with Siri know that the voice-command system has a long way to go to achieve the ideal. If Siri adds annoyance to an already stressful exercise in driving, customers might be railing against CarPlay, rather than celebrating it. Fix up Siri, and fast, Apple.
    8 - Siri Is Central to Everything
  • Again--Integrated Services Win the Day

    Apple's CarPlay is designed to work seamlessly with the company's line of services, including iTunes, Messages and Siri. That proves once again that the companies that can deliver integrated services that marry hardware and software will ultimately attract the most customers. That's how Amazon and Samsung have done it in mobile, and it's why firms that rely on third-party platforms are on the outskirts of the mobile space. Service integration means everything in today's technology industry.
    9 - Again--Integrated Services Win the Day
  • Developers Need to Rethink Experiences

    Apple says that third-party apps will be supported through CarPlay. That means that developers will now need to rethink their own development processes. Software makers will need to determine how to make their apps as hands-free as possible while realizing that in some cases, users will be using their services in-hand. CarPlay presents a host of new challenges to developers.
    10 - Developers Need to Rethink Experiences
  • Apple Is Hitting All the Marks

    Although there might be a sense at first blush that Apple has been able to sign deals only with high-end carmakers, like Mercedes-Benz and Ferrari, the company has actually struck partnerships with brands across the price spectrum. That's a smart move. CarPlay might look like a differentiating, high-end feature, but for it to be successful for Apple, it needs to hit cars in all price points and attract the highest number of customers. Without broad adoption, CarPlay will fail.
    11 - Apple Is Hitting All the Marks
 
 
 
 
 
 
 
 
 
 
 

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