Consumers Want a Single Source for Video and TV Content: Ericsson

 
 
By Michelle Maisto  |  Posted 2013-09-06 Print this article Print
 
 
 
 
 
 
 
 
 
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    1 - Consumers Want a Single Source for Video and TV Content: Ericsson
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    Consumers Want a Single Source for Video and TV Content: Ericsson

    by Michelle Maisto
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    2 - Mobile Devices Account for a Growing Share of Viewing Time
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    Mobile Devices Account for a Growing Share of Viewing Time

    Ericsson found that 72 percent of survey respondents use mobile devices to watch video at least weekly, and 42 percent are watching videos on devices outside the home.
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    3 - It's Time for TV to Change
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    It's Time for TV to Change

    "The quest has begun to become the first easy to use, à la carte TV solution provider that aggregates consumer TV and video needs," said the Ericsson report. And still, it found the percentage of people who watch scheduled broadcast TV is now 83 percent, the same as in 2011.
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    4 - Rise and Fall of the Couch Potato
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    Rise and Fall of the Couch Potato

    At home in the evening (85 percent) is the most popular time to watch TV and videos, followed by dinner time at home (55 percent) and in bed before falling asleep (49 percent). During breakfast and in bed before getting up were the next most popular times.
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    5 - We Are Always Watching
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    We Are Always Watching

    The devices we carry with us have changed the TV- (and video-) watching curve. While it used to spike at breakfast time, rise in the early evening and reach its height during prime time, the curve is now smoother and higher all day, with a rise in the evening. What used to be the late-night and midday deep low, is now a viewing level on par with the old breakfast-time spike.
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    6 - Video When We Want It
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    Video When We Want It

    On-demand viewing has driven a rise in what Ericsson calls "place-shifted viewing." A person may start a show on the bus, watch more at lunch and finish it after work, while waiting to meet up with friends. Even 41 percent of respondents ages 65 through 69 said they do this.
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    7 - The 'New TV' Isn't What We Thought It Would Be
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    The 'New TV' Isn't What We Thought It Would Be

    Ericsson Senior Researcher Anders Erlandsson says that during the early talk of mobile TV, there was an assumption that shorter shows would be made. The twist, he says, is that people are creating the "clips" themselves, "by pausing and resuming full-length TV shows and movies whenever suits them."
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    8 - Redefining Television
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    Redefining Television

    "Given that 82 percent of people use YouTube or similar services at least monthly," Erlandsson said in a statement," we had to wonder whether watching a recipe online in the kitchen counts as 'watching TV' or just 'getting instructions.'"
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    9 - Mobile Multitasking
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    Mobile Multitasking

    At least weekly, 59 percent of people visit social-networking sites while watching TV, 49 percent use apps or browse the Internet to find more content on what they're watching and nearly 33 percent discuss what they're watching, in chats or social networks, while they're watching it.
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    10 - A Shift From Hardware to Software
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    A Shift From Hardware to Software

    People are moving away from having TVs in each room of their homes (or at least several TVs) to having one large, main TV and turning to mobile devices in other rooms. This habit, says Ericsson, is "having social implications," with less family "campfire" time and more solo viewing.
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    11 - We're Spending Less on TV Packages
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    We're Spending Less on TV Packages

    Over the last year, habits have changed. "There are now more people who have reduced or eliminated their TV package spending than those who have increased it," says the report. The one exception to this was China, partly due to a change in terrestrial TV network digitation there.
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    12 - How We Find What We Watch
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    How We Find What We Watch

    Recommendations from friends and family are still the No. 1 way we find the videos we watch, but it's down from 2011 and 2012. We now increasingly also rely on lists of latest releases, user ratings, most bought/watched and suggestions showing the viewing habits of others who have watched what we've watched.
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    13 - What We Care About Most
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    What We Care About Most

    Consumers want a single experience that combines their video and TV content, says Ericsson. What they care about most is, in order of importance, that it's free from ads, that it's HD quality, that it's "super simple" and that content is offered a la carte.
 

Ericsson's fourth annual ConsumerLab report, representing more than 550 million people in the United States, the United Kingdom, Brazil, Taiwan, South Korea, China, Chile, Russia, Sweden, Spain, Italy, France, Germany and Canada, captures the current trends in video consumption. The number of devices in our lives and the types of videos being created and offered are changing our habits and attitudes. Ericsson found that 72 percent of respondents now watch TV and video on mobile devices each week, 75 percent "multitask," using mobile devices while watching TV, and that "watching good movies" is the No. 1 viewing priority around the world. While the abundance of options available allows us to adapt our viewing experiences to our tastes and schedules, it also creates a lot of complexity. "There is now an opportunity for service providers to forge new aggregate services that will help consumers simplify the management and selection of their content, enabling them to enjoy the TV and video experience of tomorrow," said the report. Flip through key takeaways from the report.

 
 
 
 
 
 
 
 
 
 
 

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