Facebook Brings Mobile Experience Home in New Android App

 
 
By Chris Preimesberger  |  Posted 2013-04-04 Email Print this article Print
 
 
 
 
 
 
 
 

Facebook co-founder and CEO Mark Zuckerberg has a mandate from investors and stockholders to find and conquer new mobile markets. So that's exactly what the huge social network is attempting to do. "Mobile is all about social," HTC CEO Peter Chou said at the April 4 launch of Facebook's new Home application, which will become available for download April 12 on HTC's new First smartphone and other Android-powered phones. Social is what Facebook does. Now it's combining that experience into an all-in-one phone app that overlays applications onto a single screen (such as photos and texting)—ostensibly for easier navigation and more efficient time use. Get used to the term Chat Heads; this is Facebook's term for overlaying live texting with another application (such as Instagram, for example), so that the user actually sees the Facebook ID photo of the person or persons in the conversation. Yes, this means multiple people can be in the text conversation. There's a lot more to discuss. Check out this slide show to find out. (Photos by Chris Preimesberger, eWEEK.)

 
 
 

Home's Home Page

Facebook Home will be downloadable from the Google Play Store beginning April 12 for certain phones listed later in this slide show. It essentially is an aggregation of existing apps to make for a more user-friendly social experience.

Home's Home Page
 
 
 
 
 
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz
 
 
 
 
 
 

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