Facebook Focuses on Growing Its Mobile Business in 10 Different Ways

By Don Reisinger  |  Posted 2013-08-19 Print this article Print

Facebook's mobile business is on a tear. The company revealed recently that now the majority of its users access their News Feed and other important social elements from their mobile devices. Meanwhile, an increasingly large chunk of its business comes from mobile devices. That has resulted in Facebook focusing more of its efforts in mobile and not spending as much time thinking about the ways it can improve its Web-based option. It's a seismic shift that has delivered to Facebook stronger earnings and boosted its appeal to shareholders. Now, Facebook is eyeing the possibility of getting into mobile payment processing with a new platform that will allow users to make payments without inputting billing credentials. Facebook will do that by using the credit card information it already has on file for its users. It's just the latest push to expand its mobile dominance and could be another important way for the social network to grow its mobile business. In fact, growing its mobile business is what Facebook cares most about right now. This slide show examines the many ways in which Facebook is growing its mobile operation.

  • Facebook Focuses on Growing Its Mobile Business in 10 Different Ways

    By Don Reisinger
    0-Facebook Focuses on Growing Its Mobile Business in 10 Different Ways
  • Bring On the Mobile Ads

    If not for ads, Facebook wouldn't be nearly as successful in the mobile space. The company has generated several billion dollars in mobile advertising over the past year, thanks to its ability to attract companies to its mobile apps. At last count, at the end of the second quarter, Facebook had more than 1 million active advertisers.
    01-Bring On the Mobile Ads
  • Mobile Gaming Continues to Grow in Popularity

    Mobile gaming is a huge revenue and growth opportunity for Facebook. Perhaps that's why the company recently announced that it's now a game publisher, allowing small developers to work with the social network to promote their titles. Facebook will take a cut of the advertising revenue generated from those mobile games.
    2-Mobile Gaming Continues to Grow in Popularity
  • Digital Goods Help Out

    Facebook has been making great strides in its efforts to generate revenue on digital goods. In fact, the company lets users send products, gift cards and other goods to friends from their mobile handsets. The result is greater participation by companies providing goods and services, meaning more revenue for Facebook.
    3-Digital Goods Help Out
  • Facebook Home Could Be Important

    Facebook Home hasn't necessarily generated much revenue for the social network, but it could be an important piece of the mobile puzzle. Facebook Home is essentially a skin that runs atop Android and provides access to all kinds of social features. If Facebook has its way, Home will drive its Android efforts.
    4-Facebook Home Could Be Important
  • Hello, Instagram. And Thank You.

    After Facebook acquired Instagram for around $1 billion, the company was questioned on why it would invest so much. However, Instagram has become an important piece of Facebook's mobile push, driving photo and video sharing across the network. Instagram is just another way Facebook is keeping its users engaged. Now Facebook has to find ways to make Instagram pay off big time.
    5-Hello, Instagram. And Thank You.
  • Ubiquity Matters Greatly

    Facebook offers its mobile services on just about any mobile device a customer might have. That's important. Whether it's in the browser or via mobile apps, Facebook is available on iOS, Android, Windows Phone, BlackBerry and every other major platform. Facebook isn't leaving anyone out on mobile. And the company's mobile efforts are only improving because of it.
    6-Ubiquity Matters Greatly
  • Don't Forget the 'Facebook for Every Phone' Push

    Facebook announced recently that its feature phone efforts are also paying off. In fact, more than 100 million people around the globe are now using the company's "Facebook for Every Phone." The application brings Facebook features and functionality to regular flip phones and feature phones. And it has heavily improved engagement among users internationally.
    7-Don't Forget the 'Facebook for Every Phone' Push
  • Share in Facebook Payments

    Since Facebook is also a digital platform, the company has invested heavily in allowing its users to buy digital goods and other products through its Credits service. Facebook users buy products via mobile connections as well as through the browser on other platforms, and developers generate revenue off that. Facebook then takes 30 percent of the revenue. Digital-goods sales have been strong contributors to Facebook's bottom line.
    8-Share in Facebook Payments
  • Integration Across the Web

    Facebook has made it a point to open its "graph" to more sites around the Web. That has allowed the company to integrate its features into Websites and have those folks on those pages share information with their friends via the Web or mobile. That integration has increased the overall engagement with Facebook's mobile platform and increased its revenue. It has worked out quite well.
    9-Integration Across the Web
  • Using the Power Means Everything

    Facebook's power as a prominent force in social media has meant everything to its mobile efforts. The company's success online has easily translated to success in mobile. And perhaps most importantly, it has kept competitors at bay. Facebook's sheer size and growing appeal in mobile have nearly guaranteed one thing: The social network will be around and successful in mobile for years to come.
    10-Using the Power Means Everything
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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