Facebook, Google Maps Top Mobile Apps of 2012

By Nathan Eddy  |  Posted 2013-01-24 Print this article Print


The social networking giant has consistently ranked tops in terms of mobile app engagement: Its app currently accounts for 23 percent of time spent on apps.


The explosive rise of mobile devices such as smartphones and tablets has resulted in an ever-expanding economy of applications that help us connect to the people, places and media that matter. It may come as no surprise that social networking sites and search-based services, be they location-based or even designed to help you find other applications, lead the pack when it comes to the most-downloaded apps of the past year. The app space is highly competitive and it's getting more and more important every day for media brands to ensure they are carving out that valuable real estate on consumers' screens, according to a report from ComScore, which found social media king Facebook was the most popular app in 2012, surging ahead of Google Maps, thanks—at least in part—to Apple’s disastrous decision to drop the navigation platform for its own, and as it turned out, inferior product. However, Google Maps has been clawing its way back the past few months after getting reinstated on iOS 6, so look for the competition for the top spot to heat up as we head into 2013. Despite losing the top position, Google maintains a strong leadership position in the app market with five of the top six ranked apps. Media content, email and messaging applications filled out the rest of the top 10. Take a look.


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