Ford, Google, Facebook Team Up to Reconsider Mobility
New York International Auto Show
The first NYIAS opened in 1900. Cars, historically, have been a way of keeping people connected. Today, automakers are teaming with mobile industry players to explore how cars can also connect drivers to their other devices and content, as well as to personally relevant information.
NEW YORK—Smartphones are helping to make driving as personalized an experience as consumers now expect from the other high-tech machines in their lives. At the New York International Auto Show March 27, Ford announced a Personalized Fuel-Efficiency App Challenge. Officials with the automaker say that fuel efficiency is the No. 1 issue drivers talk about, and more than just creating fuel-efficient vehicles, they want to help drivers to understand how to optimize their personal fuel usage. "By connecting through technology already built into our cars, we have the capability to share information that will empower drivers to better understand, learn from and improve their personal fuel efficiency," said Ford Chief Marketing Officer Jim Farley, who delivered the day's keynote. Farley received help on stage from automotive-focused executives at Google and Facebook, who talked up the possibilities in greater synergies. Our cars, like our smartphones, are personal, all parties agreed, and soon enough those cars will be connected to our other devices, our content and growing amounts of information about each of us.