Google to Attract Viewers With Chromecast, Nexus 7 Update

By Michelle Maisto  |  Posted 2013-07-26

Google announced an update to its Asus-made Nexus 7 tablet July 24. It slimmed it down, shaved off some weight, gave it the highest-resolution display on any 7-inch tablet and made it the first device to run Android 4.3. According to research firm NPD Group, 87 percent of entertainment-consuming Americans watch TV with a second screen—a tablet or smartphone—on hand. Surely with this in mind, Google also introduced Chromecast, a $35 dongle that turns the Nexus 7, like any smartphone or tablet running Android, iOS or Windows Phone, into a remote control of sorts, "casting" video content from the cloud to the television. "In a world of ubiquitous computing, life would be a lot simpler if we didn't have to learn new behaviors and interfaces each time we switched screens—if we could have one consistent, intuitive experience no matter where we are or what we're doing," Sundar Pinchai, senior vice president of Android, Chrome and Apps, wrote in a July 24 blog post. Google and Chromecast deliver that simplicity and at a price that's likely to make Google a part of suddenly a whole lot more Americans' TV-watching experience.


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