How Apple's New iPod Touch Seeks to Revitalize Music Player Business

 
 
By Don Reisinger  |  Posted 2015-07-17
 
 
 
 
 
 
 
 
 
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    10 Features That Breathe New Life Into Apple's iPod Touch
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    10 Features That Breathe New Life Into Apple's iPod Touch

    By Don Reisinger
  • Previous
    New iPod Touch Runs Graphics 10 Times Faster
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    New iPod Touch Runs Graphics 10 Times Faster

    The critical component in the iPod Touch that may make it appealing to customers is the A8 processor. Apple said the chip, which is already bundled in the iPhone, is capable of producing 10 times the graphics power of the previous iPod Touch and six times the processing power.
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    Apple Adds an 8-Megapixel Camera
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    Apple Adds an 8-Megapixel Camera

    The iPod Touch now comes with an 8-megapixel rear-facing camera, as well as an iSight front-facing camera for those who want to engage in FaceTime conversations or just snap selfies. While Apple has never been one to lead the way on camera technology, for most customers looking to buy an iPod, the 8-megapixel snapper should do the trick.
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    It Will Run the Full Version iOS 8
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    It Will Run the Full Version iOS 8

    One of the nice things about the iPod Touch is that it's a full-fledged iOS device. That means that the handset is capable of running the full version of iOS 8 and will be upgradable to iOS 9 when that operating system launches this fall. Customers worried about having a sub-par software experience with the iPod Touch need not worry.
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    It Supports 1.5 Million Apps
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    It Supports 1.5 Million Apps

    Thanks to its support for iOS 8, the iPod Touch has full support for all of the apps one would find in the company's App Store. According to Apple, that number is now at 1.5 million apps, all of which can be run on the iPod Touch. From Instagram to Angry Birds, anything a user wants in Apple's App Store can be run on the iPod Touch.
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    It Doesn't Run Touch ID Fingerprint Security
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    It Doesn't Run Touch ID Fingerprint Security

    Customers looking for better security in the iPod Touch may be a little disappointed by what they find. Rather than bundle Touch ID in the iPod Touch, allowing for fingerprint sensing and support for Apple Pay, Apple has decided to keep the standard home button. It's a glaring omission that may make some folks opt for an iPhone or iPad over the iPod Touch.
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    New iPod Touch Has Smaller Screen Than iPhone 6
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    New iPod Touch Has Smaller Screen Than iPhone 6

    Another surprise from Apple's iPod Touch is that it doesn't come with the same screen size as the iPhone 6. While Apple's latest smartphones feature screen sizes ranging from 4.7 to 5.5 inches, the iPod Touch has a 4-inch screen. Given the importance of visual entertainment for users buying an iPod Touch, it would have been nice to see a larger screen size.
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    Apple Music Takes Center Stage
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    Apple Music Takes Center Stage

    Although the iPod Touch is capable of performing all sorts of tasks and allows users to watch movies and television shows, all of Apple's promotional materials focus on one main purpose: It's a great way to listen to Apple Music. The iPod has long been Apple's music player, and it makes sense that the company would update its flagship model now that a new service in Apple Music is available. Of course, Apple Music is available on other iOS devices and Macs, but central to the company's sales pitch is the idea that the streaming-music service will work great on the iPod Touch.
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    It's Less Useful When You Go Mobile
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    It's Less Useful When You Go Mobile

    Going mobile with the iPod Touch could prove to be challenging. While there are millions of hotspots around the United States and getting onto a wireless network is easier than ever, there are still many cases when users need access to an LTE network. Unfortunately, the iPod Touch is WiFi-only, which means customers won't be able to connect to carrier networks. Without LTE connectivity, many apps—including Apple Music—are useless when away from a WiFi connection.
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    What Options Are Available?
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    What Options Are Available?

    Apple is offering several different versions of the iPod Touch. The low-end model comes with 16GB of on-board storage, while the top-end device offers 128GB of storage. As with the iPhone, the iPod Touch comes with Apple's own earbuds, as well as a Lightning charging cable.
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    A Look at Pricing
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    A Look at Pricing

    Apple is offering several different versions of the iPod Touch. The low-end model comes with 16GB of on-board storage, while the top-end device offers 128GB of storage. As with the iPhone, the iPod Touch comes with Apple's own earbuds, as well as a Lightning charging cable.
 

At long last, Apple unveiled a new version of its iPod Touch. In typical fashion, Apple called its latest device "the best iPod Touch yet," saying that it comes with high-end features and components that will make it far more useful for audiophiles who want a high-quality music-playing experience without paying for an iPhone or iPad. The iPod Touch also comes at a critical time for Apple as it looks to the future of its music distribution business. For more than a decade, Apple has been a prominent player in music through its iTunes Store. But as people have increasingly turned toward streaming music, the company is now offering a new option, called Apple Music. Apple is hoping that the tie-up between Apple Music and the iPod Touch will help drive sales at the iPod division, which has reported tumbling revenue over the past few years. This slide show discusses the new iPod Touch's features and what the future might have in store for this long-popular entertainment device as Apple looks to revitalize its music and entertainment business.

 
 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 

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