How the Asus Zenfone 3 Zoom Bucks Trend of Ho Hum Smartphone Upgrades

 
 
By Don Reisinger  |  Posted 2017-01-09
 
 
 
 
 
 
 
 
 
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    How the Asus Zenfone 3 Zoom Bucks Trend of Ho Hum Smartphone Upgrades
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    How the Asus Zenfone 3 Zoom Bucks Trend of Ho Hum Smartphone Upgrades

    The Asus Zenfone 3 Zoom’s dual-lens rear camera, long battery life and generous storage capacity help it break the trend of unimpressive smartphone upgrades.
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    Display Delivers Full HD Resolution
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    Display Delivers Full HD Resolution

    The Asus Zenfone 3 Zoom ships with a 5.5-inch display featuring full HD resolution. The screen supports up to 10 simultaneous touchpoints and has a blue light filter to protect user eyes. It also features Corning’s Gorilla Glass 5 to protect against falls and a fingerprint- and smudge-resistant coating for better visual quality.
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    Asus Bets Big on the Battery
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    Asus Bets Big on the Battery

    The Zenfone 3 Zoom has a massive 5,000mAh battery that can last up to two days of continuous talk time. When the phone is in standby mode, its battery can hold out for 42 days before it needs to be recharged.
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    It Supports Fast-Charging
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    It Supports Fast-Charging

    Fast-charging has become a critical feature in the smartphone market, and Asus was quick to note that not only does its smartphone support it, but it’s using cutting-edge charging technology. The Zenfone 3 Zoom comes with a USB-C port that allows it to add two hours of charge time in just five minutes. Perhaps best of all, the Zenfone 3 Zoom comes with a power bank feature that lets users connect the Zenfone 3 Zoom to other devices and charge those, as well.
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    It's Equipped With Qualcomm Snapdragon 625 CPU
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    It's Equipped With Qualcomm Snapdragon 625 CPU

    The Zenfone 3 Zoom won’t blow anyone away with its power, but it should work for most. It runs on a 2GHz octa-core Qualcomm Snapdragon 625 chip and has up to 4GB of RAM. On the video side, users will find the Adreno 506 GPU. Together, the Snapdragon and Adreno should work just fine with most apps. Sophisticated apps, however, might have trouble on this device.
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    There's Plenty of Data Storage
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    There's Plenty of Data Storage

    Although the Zenfone 3 Zoom is a midrange device, it comes with a surprising amount of storage. Customers will be able to choose up to 128GB with the Zenfone 3 Zoom, which can accommodate an additional 2TB of storage on a microSD card. Owners also can get up to 100GB of free space in Google Drive for two years after purchase.
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    The Mobile OS is Android Marshmallow
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    The Mobile OS is Android Marshmallow

    The Zenfone 3 Zoom is running on Google’s Android Marshmallow—a somewhat surprising move, considering new, higher-end Android devices are now shipping with its successor, Android Nougat. Asus has once again bundled its ZenUI user interface atop Marshmallow to customize its look and feel. The device also ships with several Asus-designed apps, including its ZenFit health app, a to-do list and Mobile Manager, which keeps users abreast of how their handsets are performing.
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    Outstanding Audio Performance
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    Outstanding Audio Performance

    The Asus Zenfone 3 Zoom comes with a 5-magnet speaker and SonicMaster and High-Res Audio certifications. All of that translates to outstanding audio quality to deliver superior sound quality during phone calls. The feature also could help those who prefer speakerphone calls to get a bit more quality from the handset.
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    Rear Camera Is Impressive
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    Rear Camera Is Impressive

    The Zenfone 3 Zoom has a dual, 12-megapixel camera on the rear with high-light sensitivity and 12x zoom. According to Asus, the camera performs exceedingly well in low-light conditions and can focus a picture in just 0.03 seconds. On the front, users will find a 13-megapixel selfie-friendly camera that similarly can perform well in low-light conditions.
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    There's Dual-SIM Support for Global Travelers
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    There's Dual-SIM Support for Global Travelers

    Those who travel often might find some value in the Zenfone 3 Zoom’s dual-SIM support. The feature provides the ability to have two SIM cards in the device to use it in most places around the world. The second SIM tray is also where the microSD card is housed, however, so the storage card cannot be plugged into the device when two SIMs are in it.
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    Acer Is Pricing the Zenfone 3 in the Midrange
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    Acer Is Pricing the Zenfone 3 in the Midrange

    Asus has kept its pricing and availability information on the Zenfone 3 largely close to the vest. For now, the company is saying only that the handset will be available to customers in February and that the handset will cost less than $400 unlocked. It’ll be available in the United States, China and many other markets around the world.
 

The pace of innovation in the smartphone market has slowed. Processors are getting gradually better each year. But handset designs are no longer groundbreaking and software updates deliver only incremental improvements. But Asus believes it can buck that trend. At the Consumer Electronics Show 2017, the company unveiled the Asus Zenfone 3 Zoom. The handset, which is expected to be available in February, comes with several impressive features including a dual-lens rear camera, a high-capacity battery that should deliver outstanding battery life and reasonably powerful components inside. The Zenfone 3 Zoom runs on Android and comes with a surprisingly hefty amount of storage. Add that to a nice design and attractive display, and the Zenfone 3 Zoom might be a success in the midrange smartphone market. This eWEEK slide show will discuss the Zenfone 3 Zoom’s features and why it might be one of the more appealing Asus smartphones the company has released in some time.

 
 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 

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