iPad Air Headlines Apple Launch Event for Tablets, Notebooks, Desktops

By Chris Preimesberger  |  Posted 2013-10-22 Email Print this article Print

Apple staged the latest of its patented people-crush product launches Oct. 22 at the Yerba Buena Center for the Arts in downtown San Francisco, this time to show a refreshed product lineup plus a new version of the iPad: the iPad Air. (No, it's not called the iPad 5.) The 9.7-inch Retina display iPad Air weighs a mere 1 pound, features an even slimmer design than the already-skinny iPad 4, and runs on a powerful A7 processor—the same one that powers the iPhone 5S. It also features the latest video processor, the new M7 chip. Apple also refreshed its 13- and 15-inch MacBook Pros, the iPad Mini and its Mac Pro desktop machines. It announced that its OS X 10.9 Mavericks operating system upgrade is now available for download, and it is offering a lot of free new software to go with it—including iLife, iMovies, Garage Band, and iWork. The company revealed that it now has more than 1 million apps in the App Store, which wasn't a surprise. Here are some highlights of the event, held on a beautiful late-October morning.

  • iPad Air Headlines Apple Launch Event for Tablets, Notebooks, Desktops

    by Chris Preimesberger
    1 - iPad Air Headlines Apple Launch Event for Tablets, Notebooks, Desktops
  • Cooking Once Again

    As one might imagine, Apple CEO Tim Cook was in a jovial mood Oct. 22 for the product launch.
    2 - Cooking Once Again
  • Introducing the iPad Air

    Deciding not to continue convention by naming the tablet the iPad 5, Apple introduced the iPad Air to a round of applause from the audience. You can see the key features listed here. It weighs a mere 1 pound and is the thinnest tablet on the market—thus, the "air" designation.
    3 - Introducing the iPad Air
  • More Power to It

    The iPad Air features the 64-bit A7 processor, the same one running in the new iPhone 5. The M7 video processor is the most powerful one used yet in an Apple tablet, so it's custom-designed for those who plan to watch a lot of television while on the move.
    4 - More Power to It
  • Retina Display Demands Premium Pricing

    Apple fans are already used to its premium pricing scheme, so it won't surprise anybody to hear that the iPad Air will cost $629 for a 16GB WiFi and cell-enabled tablet.
    5 - Retina Display Demands Premium Pricing
  • Upgraded iPad Mini

    The 7.9-inch iPad Mini is getting its first upgrade following its introduction about a year ago. It, too, will pack the A7 chip and the improved video processor.
    6 - Upgraded iPad Mini
  • Mini Gets Improved Display

    The Mini 2 (they're not calling it the Mini Air) sports an upgraded Retina 2048 by 1536 display. No other tablet of this size features that kind of clarity.
    7 - Mini Gets Improved Display
  • Pricing Lineup

    With the advent of the new iPads, the iPad 2 gets a $100 price dropdown to $399 (for a 16GB WiFi and cell-enabled model), and the iPad Mini stays at $299. The iPad Air, with 16GB and WiFi only, goes for $499.
    8 - Pricing Lineup
  • 13- and 15-inch MacBooks Get Upgrade, Too

    Apple's newest Macbook Pro laptops now run on Intel's lower-power Haswell processor that improves battery life and speed. The new laptops also support a 4K display—Sharp's IGZO display panel with a resolution of 3840 by 2160 that enables longer battery life.
    9 - 13- and 15-inch MacBooks Get Upgrade, Too
  • MacBook Air, Pro Pricing

    New product launches usually mean pricing changes. In these cases, the MacBook Air and Pro laptops range from just under $1,000 to $2,000, as shown here.
    10 - MacBook Air, Pro Pricing
  • Next-Generation Flash

    Apple has been busy upgrading the innards of its Mac Pro desktops with NAND flash. Read-write speeds are faster than ever—due to continued improvement in media quality by flash providers—and, as you can see in the specs, the storage capacity can now be installed to a whopping 1TB.
    11 - Next-Generation Flash

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