iPad Mini 7.9-Inch Tablet Sticks to Apple's Premium Pricing Model

By Chris Preimesberger  |  Posted 2012-10-23 Print this article Print
Welcome to the World, Mini!

Welcome to the World, Mini!

Attendees at Apple's launch of the iPad Mini got to try out the little tablet for the first time upstairs at the California Theatre in downtown San Jose, Calif.  The last time the 85-year-old venue was used for an Apple launch was back in 2006, when the company launched the iPod Nano Red. Bono attended the event. No musicians stopped by the Mini launch, however.


In an event at the 85-year-old but still glistening California Theatre in downtown San Jose, Calif., Apple finally ended all the speculation about its forthcoming scaled-down tablet, iPad Mini, by introducing it to about 2,000 journalists and analysts from around the globe. The Mini, with its 7.9-inch diagonal screen, is lighter and thinner than its larger relatives, designed to be held comfortably in the palm of one hand if necessary—something that is at best difficult to do with the regular-size device. It features improvements in processing power, screen resolution and camera, among many others. If there was a disappointment, it was in the pricing. A number of analysts and other observers had predicted that Apple would compete more directly with Google, Samsung, RIM and others, who are now producing popular 7-inch tablets using Google's Android operating system. Those mostly range in the $199 to $249 price area.  But Apple stuck to its premium-price guns. The low-end iPad Mini (16GB, WiFi only) will cost $329, and the highest-end Mini (64GB, WiFi and cellular) will go for $659. See Michelle Maisto's story for additional details. Get the details on the iPad Mini and other major Apple products that Apple introduced Oct. 23 in this eWEEK slide show.


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