iPhone 5S, 5C Lets Users Choose Thick, Thin, Metal or Plastic
Apple launched its newest iPhones, the 5S (thinner, metal and more expensive) and 5C (fatter, plastic and less expensive) Sept. 10. Once again, there was not a single instance in which the actual telephone function was mentioned from the stage at Apple Town Hall in Cupertino, Calif. This is because smartphones are being used less and less for voice, and more and more for photography and text messaging, all the time. Apple is focusing heavily on the visual, as is to be expected. Apple CEO Tim Cook and Senior Vice President of Marketing Phil Schiller extolled the virtues of the new phones—which are similar to the preceding generation, except with more power and newer features—and the next version of the operating system, iOS 7. There wasn't any news regarding the operating system, which was introduced and explained in great detail at the Apple Worldwide Developer Conference in June. As pre-event rumors had declared, the iPhone 5s is faster, has a dual-LED flash and a fingerprint scanner on the home button. It comes in gold and "space gray," in addition to the standard black and white. The 5C comes in a rainbow of colors. Here are some highlights from the launch event.


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