Kodak's New Ektra: A Smartphone With a Focus on Cameras

 
 
By Todd R. Weiss  |  Posted 2016-10-26
 
 
 
 
 
 
 
 
 
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    1 - Kodak's New Ektra: A Smartphone With a Focus on Cameras
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    Kodak's New Ektra: A Smartphone With a Focus on Cameras

    Kodak's Ektra "photography-first" smartphone features a 10-core processor, 3GB of memory, 32GB of on-board storage and a 3,000mAh rechargeable battery.
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    2 - The Kodak Ektra Smartphone
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    The Kodak Ektra Smartphone

    The Kodak Ektra sports a retro camera-like design that's built around a 21-megapixel fast-focus main rear camera that the company hopes will up the ante with photo enthusiasts on the go. The 4G LTE-enabled phone will be available in Europe later this year for about $550, but could come to the U.S. in 2017.
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    3 - A Smartphone With a 10-Core CPU
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    A Smartphone With a 10-Core CPU

    The Ektra smartphone features a Helio X20 2.3GHz deca-core (10-core) processor, 3GB of memory, 32GB of on-board storage, a microSD card slot for additional storage and the Android 6.0 Marshmallow operating system.
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    4 - Powerful 3,000mAh Rechargeable battery
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    Powerful 3,000mAh Rechargeable battery

    Also included in the new Kodak smartphone is durable Corning Gorilla Glass on its display screen and on its camera lenses, a 3,000mAh rechargeable battery with USB-C fast charging, and WiFi and Bluetooth connectivity.
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    5 - Built-in 21MP Main Rear Camera, 13MP Front Camera
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    Built-in 21MP Main Rear Camera, 13MP Front Camera

    The key highlights in Kodak's Ektra are its cameras, including the 21-megapixel main rear camera that has an f2.0 lens, Phase Detection Auto Focus (PDAF), dual LED flash, 4K video capabilities and Optical Image Stabilization, and a 13-megapixel front-facing camera with an f2.2 PDAF lens.
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    6 - Ektra Includes Camera Shutter Button
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    Ektra Includes Camera Shutter Button

    Setting the handset apart from similar smartphones from competitors, the Kodak Ektra includes a physical two-step shutter button, like those found on traditional cameras both analog and digital.
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    7 - Advanced Manual Camera Settings
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    Advanced Manual Camera Settings

    The Ektra's main rear camera includes an Advanced Manual Mode, which offers users settings for exposure, ISO, focal length, white balance, shutter speed and aperture, plus preset scene mode choices for a wide variety of photo situations, such as portraits, sports, night time and more. The camera also includes options for panorama, macro and landscape images, as well as a Smart Auto mode that auto-selects the best settings for photographic conditions on the fly.
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    8 - Retro 35mm Compact Camera Styling
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    Retro 35mm Compact Camera Styling

    The handset looks like a retro film-style camera, with a patterned black rear cover and a protruding lens like a small, compact 35mm camera of the past, while integrating a modern smartphone into its touch-screen front facade. The phone styling is unique in a world filled with traditional-looking Android handsets and Apple iPhones, largely due to its camera-like appearance.
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    9 - Optional Cases With Camera-Like Appearance
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    Optional Cases With Camera-Like Appearance

    Optional flip-over and slip-over leatherette carrying cases will also be available that give the smartphone the look of an old-fashioned compact camera. The flip-over cases include a carrying strap.
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    10 - Order Prints Directly Through the Kodak Prints App
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    Order Prints Directly Through the Kodak Prints App

    Ektra users can edit their photos with built-in editing tools from Snapseed, and can also choose to order photo prints directly from their phones using the Kodak Prints App. Users can also post images directly to social media sites using the smartphone.
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    11 - The Ektra Is Built on Kodak's Long Photographic Legacy
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    The Ektra Is Built on Kodak's Long Photographic Legacy

    For more than a century, the original Eastman Kodak Co. provided chemicals, photo paper and processing for photographic prints. Kodak later entered the camera business and sold its original Ektra cameras starting in the 1940s. Later, it moved into its then-popular line of Instamatic cameras in the 1960s and 1970s. As digital cameras became popular, Kodak failed to keep up and stay relevant, forcing the company to file for Chapter 11 bankruptcy protection in 2012, when it sold its imaging operations.
 

Kodak's first Ektra smartphone is aimed at changing the way you think about the company. Instead of thinking only about cameras and photography, Kodak wants you to see the Ektra's distinctive handset design and style. This is a smartphone that looks like a retro 35mm compact camera, while adding modern smartphone features and functions, such as 4G LTE, WiFi and Bluetooth connectivity, a 10-core processor, 32GB of on-board storage and more. But to Kodak, the Ektra is more about putting a smartphone into an easily transportable camera, which the company hopes will invoke memories of the Kodak of old. Kodak calls the Ektra its "photography-first" smartphone, and packed it with a 21-megapixel fast-focus main rear camera and a 13-megapixel front-facing camera with lots of manual and custom settings for photography enthusiasts. The new phone, which will be available in Europe later this year for about $550, won't initially be sold anywhere else, but could come to the United States in 2017, the company said. Peruse this eWEEK slideshow for more details about the Kodak Ektra smartphone.

 
 
 
 
 
 
 
 
 
 
 

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