Microsoft Shows Off Lumia 640 Phones and Universal Apps at MWC

By Pedro Hernandez  |  Posted 2015-03-05

Microsoft has a lot to prove at this year's Mobile World Congress (MWC). It's no secret that the company is trailing Google and Apple in the mobile space by a wide margin. IDC recently reported that, together, Android and iOS accounted for 96.3 percent of the smartphone mobile operating system market last year. Android alone was responsible for 81.5 percent of all smartphones shipped in 2014—amounting to a billion devices running Google's mobile OS. Microsoft, despite significant investments, including the $7 billion acquisition of Nokia's Devices and Services business, managed to capture just 2.7 percent of the market. Time will tell if the company can turn things around, or at least narrow the gap. After getting the cloud-first part of its corporate mantra off the ground, Microsoft is making a serious effort on the mobile-first front. The company's Universal Apps vision is crystalizing into a cohesive software foundation that spans smartphones, tablets, PCs, Internet of things devices and even the mammoth Windows-powered Surface Hub whiteboard and conferencing solution. Here are some of the technologies Microsoft is pursuing to gain ground in the competitive mobile device market.


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