Microsoft's Surface Tablets Make a Splash on Day 1 of Availability

By Darryl K. Taft  |  Posted 2012-11-01 Print this article Print
Times Square Takeover

Times Square Takeover

Microsoft Surface played a big part in a Times Square billboard takeover that took place early Oct. 26, 2012, as part of the Windows 8 launch.


Microsoft on Oct. 26 announced that its new tablet PC, Microsoft Surface, became available for purchase at all Microsoft retail, holiday and online stores in the United States and Canada. With a starting price of $499, Surface will be available online at in Australia, Canada, China, France, Germany, the United Kingdom and the United States. In China and Hong Kong, Surface will be available online at Suning. A variety of Surface accessories are also available for purchase, including Touch Covers in five vibrant colors—black, white, magenta, cyan and red—and priced at $119.99. Customers also have the option to purchase a Type Cover in black for $129.99, which adds moving keys for a more traditional typing feel. At all Microsoft retail and holiday store locations, knowledgeable staff are on hand to answer questions and help with Windows RT and Surface setup, so customers can walk out the door with a product that is personalized for them. First unveiled in June, Surface represents an extension of the Windows experience, letting customers work, play and connect with others. From its ultra-light, durable casing, integrated kickstand and Touch Cover, which allow customers to be productive anywhere, to a full-sized USB port, 16:9 widescreen, high-definition display and 22-degree angle that make it optimal for viewing and sharing content easily, Surface lets customers seamlessly transition between entertainment and creation. This eWEEK slide show shows some of the early action for customers clamoring for the new Surface in stores.


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