Moto G to Raise Motorola Profile in Android Market: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2013-11-14 Email Print this article Print
 
 
 
 
 
 
 
 

NEWS ANALYSIS: After weeks of rumors and leaked product photos, Motorola officially unveiled the Moto G smartphone. The handset, which Google-owned Motorola introduced Nov. 13, comes with a 4.5-inch display and starts at just $179 for 8GB of storage. The 16GB version will set customers back just $199, which means it's doesn't make much sense to buy the low-end version, which for a measly $20 you can get twice the storage capacity. Despite the narrow price difference, both Moto G versions appear to have features to make them sensible purchases. The Moto G comes with a nice design and follows on the Moto X's customization concept that has been well-received. In fact, recent data from ad network Chitika showed that the Moto X's star is rising and could soon put Motorola ahead of HTC in terms of North American Web traffic. Only Samsung would be ahead of Motorola in the Android smartphone ecosystem if that were to happen. While the Moto G might not be the most powerful device to hit the market, it's certainly a solid option for those who don't want to spend extra money for an Android handset with marginally better features. Take a look at the reasons why in this eWEEK slide show.

 
 
 
  • Moto G to Raise Motorola Profile in Android Market: 10 Reasons Why

    By Don Reisinger
    Moto G to Raise Motorola Profile in Android Market: 10 Reasons Why
  • A Big HD Display for a Cheap Phone

    The Moto G won't be an iPhone 5S or Samsung Galaxy S 4 killer, but it's also not supposed to be. The device is designed for customers on a budget and those in emerging markets. Perhaps, that's why Motorola's decision to include a 4.5-inch HD display in the device is so surprising. At that size, the Moto G comes with a screen that's bigger than Apple's flagship handset.
    A Big HD Display for a Cheap Phone
  • Who Can Argue With That Price?

    It's hard to argue with the price of Motorola' Moto G. The handset goes for $179 with 8GB of storage and jumps to only $199 for 16GB of storage. At that price, the Moto G is apt to have quite a few fans in emerging markets.
    Who Can Argue With That Price?
  • Customization Means Something

    The central component in Motorola's mobile strategy is customization. That's precisely why the company is offering Shells with the Moto G that will allow owners to customize the aesthetics of the handset. The sheer number of Shells is impressive and makes one wonder what Motorola might drum up next on the customization front.
    Customization Means Something
  • A Strong Processor Option for a Cheap Device

    Does the Moto G come with a groundbreaking processor? No. But the device's Qualcomm Snapdragon 400 chip with 1.2GHz quad-core processing power is certainly no slouch. With that chip, users should have ample opportunity to test just how far to the limits they can take the Moto G. And they might discover that it can go awfully far.
    A Strong Processor Option for a Cheap Device
  • The Storage Isn't a Major Issue

    OK, so 8GB and 16GB of on-board storage don't seem like much. However, thanks to Motorola being owned by Google, the company is able to offer two years of 50GB of Google Drive storage free with each Moto G. So, maybe storage really isn't an issue with Motorola's latest handset.
    The Storage Isn't a Major Issue
  • It'll Have KitKat Soon

    Surprisingly, the Moto G comes with Android 4.3 (Jelly Bean) and not Google's latest distribution, Android 4.4 (KitKat). However, Motorola has said that the handset will be updated free to KitKat. In fact, on its Moto G Website, Motorola guaranteed that the update is coming.
    It'll Have KitKat Soon
  • The HD Display Must Be Acknowledged

    The HD display's resolution deserves its own mention. The screen is 720p, instead of the latest and greatest 1080p screens, but Motorola has been able to bunch a boatload of pixels into the screen. The handset comes with 329 pixels per inch, meaning it'll deliver a stellar visual experience. That's impressive for a device that's designed to be cheap.
    The HD Display Must Be Acknowledged
  • Motorola Migrate Is a Nice Feature

    The Moto G comes with support for a data-transfer application, called Motorola Migrate. The software allows owners to transfer their call histories, texts, videos, photos, music and SIM contacts from their old device to their Moto G. Granted, Apple's iCloud and other synching services can do the same, but such a feature isn't typically found in the lower end of the market. Kudos to Motorola for delivering it.
    Motorola Migrate Is a Nice Feature
  • That Price? Yeah, It's Without a Contract

    So, there's something about the Moto G's price that should be clarified: It's not for a two-year agreement with a carrier. No, the Moto G starts at $179 unlocked and contract-free. If that doesn't make the device even more appealing to those who want to be able to take it from one carrier to another, what will?
    That Price? Yeah, It's Without a Contract
  • Google Is Betting Big on Motorola

    Whenever it comes time to evaluate a mobile device, one must also consider the company that built it. Although Motorola had its fair share of trouble in the last few years, Google isn't going to let anything happen to Motorola now that it owns the company. In fact, Google has invested a significant sum in Motorola to get it back in the mobile game. So, don't worry about Motorola—for the next several years at least, it should get all the backing it needs from Google.
    Google Is Betting Big on Motorola
 
 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 

Submit a Comment

Loading Comments...
 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
Rocket Fuel