New York Auto Show Highlights a Changing Car Culture

By Michelle Maisto  |  Posted 2014-04-18

The connected car market is still in its early days, but there are hints of what's ahead at the 2014 New York International Auto Show, running April 18-27. On display are the expected free-standing engine blocks, swatches of leather, paint jobs buffed to blinding and a fleet of tall, thin women in little black dresses. But there are also large touch screens, dedicated buttons for accessing the Internet and talk of wireless connectivity. Signage for the new Dodge Durango lists "technologically advanced" ahead of "fuel-efficient" and "powerful," while the new Chrysler 200 advertises "downloadable apps" directly after news that no other vehicle in its class offers more safety features. AT&T was at the show's media day April 16, talking about its new deal to wirelessly enable Volvo's model year 2015 vehicles, which will arrive this summer. "We're a company that talks about mobilizing people's lives and making them simpler," Glenn Lurie, AT&T president of emerging devices, told eWEEK. "The automobile is going to change so much over the next three or five years, and what's changing it is that we've brought broadband to the car." Expect to see more automakers opening their software development kits (SDKs) to developers, a new breed of voice-activated and car- and safety-centric apps, and connections being made both between cars and from cars to infrastructure. "These things will change people's lives," said Lurie.


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