Nokia Deal May Not Fix Microsoft's Mobile Struggles: 10 Reasons Why
Microsoft is in some deep trouble in the mobile space. The company has just 10 percent market share in nine countries around the world, and even lower share in other, smaller markets. Microsoft has also failed to attract enough mobile hardware makers willing to create products running Windows Phone. Meanwhile, software developers have decided to focus their efforts on Android and iOS rather than Microsoft's mobile OS. Now, Microsoft is counting on its $7.1 billion purchase of Nokia's devices and services business to change that situation. In a conference call discussing the deal, Microsoft CEO Steve Ballmer said that the acquisition, which doesn't include other parts of Nokia's business, should allow his company to increase market share and attract more vendors to the platform. The acquisition is a win-win, Ballmer said. The future isn't so rosy for Microsoft. While it's certainly possible that the software company could see a slight boost in market share, overall, Microsoft can't expect that the Nokia deal will allow it quickly to grab significant amounts of market share from Android and iOS. Acquiring Nokia is putting a Band-Aid on an issue that can't be solved so easily. This eWEEK slide show looks at the reasons the Nokia deal will not fix Microsoft's mobile struggles.


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