Nokia Low-Cost Smartphones Target Emerging Markets

 
 
By Nathan Eddy  |  Posted 2014-02-24 Email Print this article Print
 
 
 
 
 
 
 
 

Nokia this week at Mobile World Congress (MWC) in Barcelona, Spain, underscored its commitment to connecting the next billion people to the Internet by releasing a slew of affordable handsets, including Nokia X, a family of smartphones that run Android apps, Microsoft services and Nokia experiences. The Nokia X family features a tile-based user interface inspired by the company's Lumia line. All devices come with Fastlane, a screen that lets people switch between their most-used apps more smoothly. Users can also access curated apps from Nokia Store and more than a dozen third-party app stores and by sideloading. Out of the box, the devices include free Here Maps, with offline maps and integrated turn-by-turn navigation, and Nokia MixRadio for free music streaming and downloadable playlists. Adding to the popular Asha range of devices, Nokia also unveiled at MWC the Asha 230, the ideal introduction to full-touch mobile phones. The Nokia Asha 230 includes all the benefits of the Nokia Asha software platform, including Fastlane and access to popular social apps like Line, WeChat and WhatsApp. Finally, the company introduced its lowest-priced data-enabled phone: the 220, with a 2.4-inch color screen and dust- and splash-proof keypad.

 
 
 
  • Nokia Low-Cost Smartphones Target Emerging Markets

    by Nathan Eddy
    1 - Nokia Low-Cost Smartphones Target Emerging Markets
  • Nokia XL Priced to Capture a Growing Market

    Optimized for multimedia enthusiasts, the Nokia XL features a 5-inch, capacitive color touch screen with a 5-megapixel Autofocus camera with LED flash and a front-facing 2MP camera for video calling. Rolling out in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa early in the second quarter of this year, the XL is priced at 109 euro ($150).
    2 - Nokia XL Priced to Capture a Growing Market
  • Nokia XL Boasts Impressive Battery Life

    The XL offers up to 16 hours of talk time and 41 days of standby time on a 2G network and up to 13 hours of talk time and 26 days of standby time on a 3G network. It includes 4GB of embedded MultiMediaCard (eMMC) storage and comes in in bright green, orange, cyan, yellow, black and white.
    3 - Nokia XL Boasts Impressive Battery Life
  • Nokia X Family Supports Dual SIM

    The entire Nokia X family (XL shown here) is powered by the Qualcomm Snapdragon dual-core processor and supports Dual SIM, letting users switch SIM cards to get better rates. All devices are also preloaded with a variety of third-party apps and games. With the purchase of any Nokia X smartphone in select markets, people will get one month of Skype's Unlimited World Subscription for a limited time, ideal for making international calls to landlines in more than 60 countries and to mobile phones in eight countries.
    4 - Nokia X Family Supports Dual SIM
  • Nokia X+ Features iPhone-Size Display

    This handset features a 4-inch capacitive color touch screen, exclusive Nokia services like Here Maps and MixRadio, and up to 32GB MicroSD card support for expandable storage. Popular Microsoft services such as Skype, as well as satellite GPS and Dual SIM functionality, add to the value. The handset will be available in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa in the second quarter for 99 euro ($136).
    5 - Nokia X+ Features iPhone-Size Display
  • Nokia X+ Comes in Multiple Colors, Includes Headphones

    Running the company's X software platform, the X+ model also features a 3MP fixed-focus camera and comes preloaded with 18 applications, including Facebook, and is compatible with Android apps. The Nokia X family is also an affordable introduction to popular Microsoft services, including free cloud storage using OneDrive. And for music and media fans, a stereo headset is included. Users have a choice of six colors.
    6 - Nokia X+ Comes in Multiple Colors, Includes Headphones
  • Nokia X Is Available Now Across Multiple Continents

    The first device available, the X comes with a 4-inch in-plane switching (IPS) capacitive display and 3MP camera. The handset will go on sale immediately, starting at 89 euro ($122) and rolling out in Asia-Pacific, Europe, India, Latin America, the Middle East and Africa. Sporting 512MB of RAM and 4GB eMMC, the X also offers up to 32GB MicroSD card support.
    7 - Nokia X Is Available Now Across Multiple Continents
  • Nokia X Has the Company's Quality Stamp

    The X family features the company's renowned handset quality and design, and underscores Nokia's faith in the billions of potential customers who are ready for a smartphone but require a handset at a more affordable price. Nokia's decision to include free connectivity apps like WhatsApp suggests it understands what entry-level users want—not fancy photo editing apps, but an easy and affordable way to keep in touch with family, friends and the world around them.
    8 - Nokia X Has the Company's Quality Stamp
  • 220 Is Nokia's Lowest-Priced Web Phone

    Nokia also introduced its lowest-priced data-enabled phone, the colorful 220, which makes mobile Internet accessible to more people around the world. Boasting a 2.4-inch color screen and a dust- and splash-proof keypad, the 220 is an ideal choice for those experiencing mobility and the Internet for the first time, with Facebook and Twitter preloaded. Retail prices for the Nokia 220 start at 29 euro ($40).
    9 - 220 Is Nokia's Lowest-Priced Web Phone
  • Nokia Asha 230

    Adding to the Asha range of devices, the 230 is the ideal introduction to full-touch mobile phones. The Asha 230 boasts all the benefits of the Asha software platform, including Fastlane and access to social apps like Line, WeChat and WhatsApp. Available in single and Dual SIM variants, it will start rolling out immediately across Asia-Pacific, Europe, India, Latin America, the Middle East and Africa.
    10 - Nokia Asha 230
  • Asha 230 Packs a Feature List Punch for Its Price

    One swipe up from the lockscreen activates the Asha 230's camera, and one touch enables people to share images to their favorite social network. With a forthcoming software update, the Asha 230 will introduce 7GB of free cloud storage on Microsoft OneDrive and the option to automatically back up photos to the cloud. That's a fair list of capabilities for a phone priced at just 45 euro ($61).
    11 - Asha 230 Packs a Feature List Punch for Its Price
 
 
 
 
 
 
 
 
 
 
 

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