Samsung Smart TV Event Heavy on Mobile Ecosystem Talk, Celebrities

By Michelle Maisto  |  Posted 2013-03-22 Print this article Print
Samsung and Its 2013 Smart TV Lineup

Samsung and Its 2013 Smart TV Lineup

Dave Das, Samsung's vice president of U.S. home entertainment, said Samsung's newest Smart TVs—its sixth generation of them—feature "some of the brightest pictures and darkest blacks ever seen on a TV." During the rest of the presentation, the lines between TVs and other smart devices seemed to fade.


Samsung introduced its 2013 lineup of Smart TVs March 20. Far from technology islands, these televisions are very much just another screen in consumers' growing ecosystems of mobile devices. They feature a redesigned user interface with five Hubs, for things like finding new apps, showing off photos, checking on social media updates and, even, finding programming. During the event in New York City, Samsung announced new partnerships for TV apps, the creation of what officials called the "first-ever recommendation engine" to help viewers find content and the introduction of a Smart Evolution Kit, which can keep older TV models constantly updated with the newest features. While Samsung executives made no mention of their greatest mobile rival, Apple seemed to be an elephant in the room. Some analysts expect Apple will introduce a television later this year and, as soon as this month, give developers tools to create apps for TVs. Samsung, which opened an app store for TV apps in January 2010, will begin selling many of its new models later this month. Is this its last lineup not to have an Apple television to compete with?


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