Smartglasses: What Could Businesses Achieve With a $300 Pair?

By Michelle Maisto  |  Posted 2014-03-07

Epiphany Eyewear offers something rather new in the smartglasses space—camera-based glasses with a starting price of $299 and an aesthetic that's likely to inspire consumer adoption. At a glance, they could be any hipster-attracting glasses or sunglasses (wearer's choice). But Epiphany frames allow users to record HD video and share it or save it to the cloud. The video can later be edited. To start and stop the camera, a user taps the logo on the frame's arm, and the glasses come in 8GB, 16GB and 32GB options. The company also has a site called that users can upload video to, stream to in real time or use to share their videos with social media. The glasses are a far cry from current options—whether more feature-rich, augmented reality-based glasses, like Google Glass, with its starting price of $1,500, or comparably priced, also video-focused glasses without the mainstream aesthetic appeal. Epiphany's model raises questions about a quickened pace at which this category of wearables might begin entering enterprises (time to update the BYOD policy) and the kinds of benefits and opportunities that a $300 device can make possible.


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