SMBs and Mobility: 9 Realities Companies Need to Face to Succeed
Over the past decade, the growth of desktop and mobile Internet access has fundamentally changed how businesses attract customers. Consumers can now easily locate businesses online through search, and while this was traditionally done on a computer, the rapid growth in smartphone adoption has meant consumers are increasingly turning to their mobile phones because of convenience and anywhere access to information. However, recent studies show that 58 percent of small businesses in the United States still don’t own a Website and 98 percent don’t have a mobile-optimized online presence. Telnames, the U.K.-based specialist distributor of the.tel domain, recently announced the Telnames Mobile Website Builder app for Apple’s iPhone. A first of its kind, the app enables professionals and businesses to buy and create their own mobile-friendly Website in less than 10 minutes. SMBs can create and manage a full online profile of their businesses with contact information, links to social media profiles, business logos, a map and address of their location, promotional offers, photos and a video. The following slides lay out the landscape as it relates to SMBs, underscoring the need for businesses to embrace a mobile-friendly Web presence to break through the digital glass ceiling of discoverability on the Web.
Mobile devices enable small businesses to work flexibly, when and where they want. Using the phone as the office opens the door to remote working, which gives small business owners flexibility in where they work, improves productivity and saves money on physical office space. By 2016, 43 percent of the U.S. workforce will be working remotely, according to Telnames. For the U.K., within a decade this will reach 60 percent. And, 20 percent of iPads are purchased for business use. To attract new customers, businesses—particularly SMBs—must have an online presence that is mobile-friendly. The best way to do this is to own their own place online with a domain name under the business’ control, which search engines see as more authoritative than a listing on a third-party service.