T-Mobile, With Shakira, Announces Free International Data, Texting

By Michelle Maisto  |  Posted 2013-10-10

T-Mobile CEO John Legere has called the wireless industry "stupid, broken and arrogant," and at an evening press event Oct. 9, he called it out for scamming consumers for exorbitant pricing for international roaming. "How have we allowed them to do this for so long?" Legere asked. "They're making margins between 90 and 100 percent." T-Mobile announced an end to that—an end to turning off mobile phones or data usage while traveling, or to returning to bill shock. "Tonight," said Legere, "we're going to make the world your network." Starting Oct. 31, T-Mobile's Simple Choice customers will be able to use data and send text messages in more than 100 countries at zero extra cost. Calls while roaming will be between $0.12 and $0.20 per minute. While traveling, calls to landlines in any "Simple Global" country are free and unlimited. Additionally, T-Mobile announced that its Long Term Evolution (LTE) network is now live nationwide and covers more than 200 million people, that it had signed Shakira as a spokesperson, and that from stateside customers will also be able to call any Simple Global country for $10 a month. "We're going to encourage you to travel around the world and meet a lot of people," said Legere, "and then we're going to let you call them."


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