The State of Video Conferencing: 10 Key Data Points

By Chris Preimesberger  |  Posted 2013-11-04 Print this article Print

The first-ever video conferencing device, although it remained a novelty for a long while, was demonstrated in 1960. In the 1980s, thanks to the development of the Integrated Services Digital Network (ISDN), the first deployments of business video conferencing slowly gained adoption. The 1990s saw the rapid expansion of the Internet, and from 2000 onward, the adoption of voice over IP (VoIP) took root. The first high-definition video conferencing systems were introduced in 2005, quickly followed by consumer-driven smartphones. The 2000s also saw the birth of server virtualization, the key driver for the evolution of the data center and for the ascent to the cloud, which is where communication and collaboration are going. All of these innovations were driven by the need to improve communication from both an efficiency and business practices standpoint. During the last 15 years, this industry has introduced a series of enterprise communications solutions that deliver voice, video and data over ubiquitous Internet protocol (IP) networks employed by enterprises worldwide. More recently, much of the video conferencing focus has shifted from shared, room-based systems to video-capable personal systems connected over wired, WiFi and cellular networks. In this slide show by eWEEK and Norway-based virtualized conferencing platform maker Pexip are facts and figures about the current state of the video conferencing market and what users should know when selecting a conferencing solution.

  • The State of Video Conferencing: 10 Key Data Points

    by Chris Preimesberger
    1 - The State of Video Conferencing: 10 Key Data Points
  • Video Traffic on Mobile Devices Is Shooting Up

    Currently, video accounts for about 10 percent of the world's mobile traffic; by the end of 2015, it is expected to zoom to as much as 65 percent of mobile usage. As the global workforce becomes increasingly mobile and employees demand workplace flexibility that allows them to achieve greater work-life balance, businesses will respond by offering telecommuting options to employees. This flexibility will coincide with a greater number of mobile devices on the market that are designed for video conferences, including smartphones, tablets and videophones. —From
    2 - Video Traffic on Mobile Devices Is Shooting Up
  • New-Gen Workers Expect Enterprise Video Conferencing

    Young workers raised on technology who came into the marketplace less than a decade ago are beginning to move up the corporate management ladder, and they're expecting to be able to use high-quality, business-class video communications in their jobs, reported a survey by Cisco Systems. Results from the Global Young Executives' Video Attitude Survey, released Aug. 5, found that three out of five executives age 34 or younger will rely on business-class video over the next five to 10 years, and 87 percent believe video has a significant positive impact on a company, from saving money on travel costs to improving the experience of telecommuters to attracting high-level talent. —From
    3 - New-Gen Workers Expect Enterprise Video Conferencing
  • High Priority for Most Businesses

    People who use a conferencing solution rank it as one of the most important IT priorities for their company, second only to network security.
    4 - High Priority for Most Businesses
  • IT Large and Still in Charge

    The IT department is now firmly in control of video conferencing, enabling this solution to be virtualized and therefore providing greater efficiencies and cost savings.
    5 - IT Large and Still in Charge
  • New Infrastructure Management Required in Many Cases

    Personal and mobile video is raising concerns about deployment scale. In the environment of BYOD, many vendors provide video clients with compatible with iOS, Android, Windows and Mac personal systems. The low cost of these clients, combined with their convenience, ease of use and ability to deliver high-quality audio and video, has changed the nature of the problem facing IT managers and video conferencing planners. With so many endpoints deployed, the demand for multipoint capabilities is likely to skyrocket, while the need for infrastructure solutions to manage and monitor devices and to optimize bandwidth utilization will become even more important.
    6 - New Infrastructure Management Required in Many Cases
  • In-House Deployments Much More Costly

    Services are newsworthy, but CPE (customer premises equipment) strategies remain in place. Even though many vendors have introduced infrastructure as a service in the past two to three years, recent Wainhouse Research studies suggest that a large percentage of enterprises still rely on on-premises solutions for video conferencing deployments. With in-house equipment, the infrastructure that enables multipoint devices is typically the most expensive infrastructure component.
    7 - In-House Deployments Much More Costly
  • Open Standards Should Be a Consideration

    Video infrastructure has traditionally relied on its own special technologies with extensive use of digital signal processors (DSPs) and custom ASICs, which are expensive to develop, maintain and purchase. Enterprise video conferencing managers should look for video infrastructure that fits easily into their data center environment and can be managed with common tools. Virtualized applications should be available as pure software solutions that customers can load on their own server hardware.
    8 - Open Standards Should Be a Consideration
  • Distributed Architecture Offers Advantages

    Because of cost restraints, many enterprises centralize their bridging hardware into a small number of locations or even a single location with a large multipoint control unit (MCU). This can lead to increased latency, more high-cost wide-area network (WAN) bandwidth consumption and a less-pleasing overall user experience. Team leaders and video specialists looking to support users on a distributed or global basis should consider bridging solutions that are designed for a distributed architecture and do not cause a degraded user experience.
    9 - Distributed Architecture Offers Advantages
  • BYOD for Video Conferencing Is a Reality

    Successful video adoption requires that video conferencing be available on many types of devices and that end users be able to simply dial a video call and have the call connect. Especially as bring-your-own-device (BYOD) becomes the norm, seamless interoperability between systems is an absolute requirement.
    10 - BYOD for Video Conferencing Is a Reality
  • Make Sure It Can All Run in a Virtual Environment

    Rather than having to purchase capacity to handle projected future growth, which hardware-centric solutions require, enterprises should look for infrastructure products that run in a virtual environment and provide flexible licensing agreements so that the enterprise pays for what it needs as it needs it, and no more.
    11 - Make Sure It Can All Run in a Virtual Environment

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