Verizon Lures News Media With Beer and Father's Day Toys

By Wayne Rash  |  Posted 2015-06-19

WASHINGTON—What happens when the folks at Verizon Wireless invite a few media representatives to an exclusive gathering in Washington with promises of German beer, German snacks and drones? The promise of both beer and drones in one place is a powerful draw, but throw in a bunch of other gadgets just in time for Father's Day gift ideas and it's irresistible. This all came to pass in a darkened secret upstairs room at the Sauf Haus Bier Hall a few blocks from the White House here. Arrayed on tables between us and the refreshments were a dozen or so gadgets that the folks at Verizon thought we'd like to see and which are helpfully available at Verizon stores. The Verizon people clearly are well-acquainted enough with working journalists to make sure we had to look at the gadgets before we got to the food. The gadgets are exactly the sort of things that we'd like to see on our Father's Day wish lists rather than the kinds of gadgets that involve our work lives. Perhaps the one thing that could improve on these ideas would be some more of that German beer delivered on Father's Day along with, say, a handy new drone. (Photos by Wayne Rash / eWEEK)


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel