Why Charge 2 Will Help Fitbit Keep Title as Top Wearables Maker

By Pedro Hernandez  |  Posted 2016-09-23

Last month, Fitbit took the wraps off its latest fitness wearables, the Fitbit Flex 2 and Charge 2. After a year-and-a-half of owning a Charge HR, the heart rate tracking version of the popular Charge wristband, it was time for an upgrade. Despite regular cleaning, the Charge HR developed a finicky charging plug in recent months, but otherwise worked fine. So when Fitbit began shipping the Charge 2 ($149.95) earlier this month, a preorder was placed. Last week, Amazon delivered, and after a week living with the new tracker, it's easy to see why Fitbit currently rules the wearables market. According to the latest figures from market research firm IDC, the company shipped 5.7 million devices worldwide during the second quarter of 2016, claiming a quarter of the wearables market. By comparison, Apple shipped 1.6 million Apple Watches, earning it 7 percent of the market, after Chinese electronics maker Xiaomi. As history has shown time and time again, no company's market-leading position is unassailable. With the much-improved Charge 2, Fitbit is signaling that it's not ready to stop being No. 1 without a fight.


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