Why Mobile Apps Fail and How to Improve Them

By Darryl K. Taft  |  Posted 2014-08-05

Enterprises spend months building an app to coordinate with their mobile strategy, and when it launches they want it to be successful and have the same quality experience across all mobile platforms. When users discover bugs and then abandon the app, that not only tarnishes the brand, but it also diminishes the investment and value that went into building the app, and negatively impacts the business. To avoid user frustration, poor reviews or abandonment, mobile apps need to perform well across a broad range of mobile devices, operating systems and networks. Preproduction testing is necessary to avoid common pitfalls, including UI glitches, cross-platforms inconsistencies, poor performance and excessive resource consumption. A positive end-user experience is only possible when testing strategies can effectively navigate these common pitfalls. Perfecto Mobile fielded a survey to determine top challenges from testers and end users alike to help solve these issues. The results of the survey, highlighted in the new Perfecto Mobile benchmark report "Why Mobile Apps Fail," are based on insights from nearly 900 respondents from a variety of industries, including high tech, financial services and telecommunications. Perfecto Mobile shared the report's insights on why mobile apps fail and exactly what challenges enterprises face in mobile testing, as well as a step-by-step guide on how to improve overall app quality. This slide show looks at the results.


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