Windows Phone 8 Models Shine at Microsoft Launch Event

By Chris Preimesberger  |  Posted 2012-10-30 Print this article Print
The Boss Closes the Deal

The Boss Closes the Deal

Microsoft CEO and Chairman Steve Ballmer came out to summarize the Windows Phone 8 launch Oct. 29 at the Bill Graham Civic Auditorium in San Francisco. Virtually all the major phone makers—except Apple, of course—will have a device that will run on Win 8 starting in the next few weeks.


Microsoft came to San Francisco to show the world through a live media event and a Webcast what the new Windows 8 phones look like and how they might perform. CEO and Chairman Steve Ballmer showed devices from Nokia, HTC, Samsung, Qualcomm and several others at the launch event before about 1,000 invitees. The smartphones will range from $99 (plus data plan) to around $300, depending upon feature set and storage. Most of them will become available in the next few weeks around the world. Windows 8 is a crucial update for both Microsoft and Nokia, two companies that have been surpassed in the market by both software and device competition. Nokia’s sales have been weak for more than two years. The hope for both companies is that WP8 will give them the sales growth they’ve been looking for. Juniper Research reported Oct. 26 that Nokia sales dropped 63 percent in the third quarter of 2012, from the year ago quarter, to just 6.3 million units. Android and iPhone are eating Nokia’s lunch. Juniper surmised that buyers sat on their wallets waiting for the new WP8 phones to hit the market. And now they have. Here's a slide show of highlights from the event itself. More details on each of the phones will be forthcoming in eWEEK during the coming days and weeks.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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