Smartphone Vendor Verykool Pursues Its Own Niche
For Verykool, another key to the company's future will also be finding new ways to bring in revenue, beyond just selling phones, he said. "We're in a tough spot. The devices themselves are a commodity. We see the device as a way to reach the consumer. We need to figure out a way to create additional revenue with the devices. That's going to be the key to the growth of the company and the industry." So how will that come about? "We're thinking about content, about what kind of content can we bring to consumers on our devices and then get someone to pay for it," said Ram. "This I think is the future of the industry. I think we're months rather than years away from this." Two mobile analysts contacted by eWEEK said they are intrigued by Verykool's target of serving low-income consumers.Rob Enderle, principal of Enderle Group, told eWEEK in an email reply that Verykool is in a heavily price-driven market but is using social media networks to help drive interest and demand. "Focus, advocacy and having a well-defined target market is a formula for success and is one Verykool seems to be executing," he wrote. In September, Verykool's newest budget smartphone, the Jet SL5009 (pictured), debuted in the United States for $139.99, according to a recent eWEEK article. The Jet SL5009 has a 5-inch In-Plane Switching (IPS) LCD touch-screen display (480 by 854p) that's covered with tempered glass, a 1GHz quad-core processor, 1GB of RAM and 8GB of internal storage, which can be expanded with a microSD up to 64GB. The 4G LTE-capable smartphone also includes an 8-megapixel rear-facing main camera, a 1.3MP front-facing camera, LED front-facing flash and a 1,900mAh lithium-ion battery. The handset runs on the Android 5.1 Lollipop mobile operating system. The phone can be used with T-Mobile, AT&T, MetroPCS and other major GSM wireless carriers.
"A technology cannot really be considered to be fully successful until vendors figure out a way to serve everybody with it," Charles King, principal of Pund-IT, told eWEEK. "So I think it's laudable that Verykool is making an effort to reach out to these folks to provide solid products and services."