Smartphones Poised to Overtake Mobile Phones in 2013: 10 Reasons Why

By Don Reisinger  |  Posted 2013-03-04 Print this article Print

5. Device quality is on the rise

As history has shown, smartphones didn't always have the best track record for quality. Companies like Apple and Samsung have consistently delivered high-quality products. But many others striving to carve out a share of the market introduced lower-quality products. Now, though, companies are improving device quality and delivering smartphones with better features. As a result, they are scoring stronger sales.

6. Carriers are coming along

Carriers have been huge motivators for smartphone adoption. On one hand, the companies are investing heavily in 3G and 4G Long Term Evolution (LTE) technology around the world to provide customers with a high-quality data experience on their smartphones. On the other hand, they're marketing smartphones heavily to increase sales. Without the support of carriers, it's unlikely that smartphone adoption would have risen as fast as it has.

7. A "follow me" mentality

The nice thing for smartphone vendors is that today's consumers and enterprise users tend to follow their friends, colleagues, or business associates. So, when one of those groups decides to adopt the latest trendy smartphone, it's not uncommon for them to go out and buy the same model. Keeping up with the Joneses has been a factor in the IT industry for ever. Now it's helping smartphone makers.

8. Pricing is outstanding

Although smartphones are very expensive when they're unsubsidized, they're actually quite affordable when they come with two-year contracts. That's especially true when one looks at Apple's iPhone 4, which is available for free with a two-year contract. Since customers can walk out of the store with a "free" smartphone even if it's tied to a two-year contract with fairly costly monthly fees, why wouldn't they choose that over an underpowered feature phone alternative?

9. The value argument

Value is everything in a business decision. Now more than ever, enterprise users are finding that they can derive more value from a smartphone than they can from a mobile phone. After all, a smartphone comes with email support, Web browsing and apps. All that improves productivity and return on investment. What's not to like about that?

10. Marketing

Go ahead and try to find one marketing piece released in the last couple of years that promotes a feature phone over a smartphone. Give up? Marketing is still a very important tool in the sale of products. Device makers and service providers are leveraging marketing as much as possible to push smartphones. Judging by IDC's numbers, it's working remarkably well.

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