T-Mobile Free Data Offer Aimed at Luring Rivals' Customers

By Todd R. Weiss  |  Posted 2014-08-21 Print this article Print

Legere even provided a sarcastic list of do's and don'ts for Sprint, AT&T and Verizon as they deal with their own customers in the future. "I hope this helps," he wrote.

"It continues to amaze me to see the old carriers failing to listen to their customers−or reward them for their loyalty," he said in a statement. "That arrogance and indifference has defined the U.S. wireless industry for too long. We're changing all that. In fact, this entire Un-carrier consumer movement is built on the simple act of listening to customers."

Earlier this month, T-Mobile US claimed rights to the top spot in the growing prepaid wireless marketplace in the United States. T-Mobile US said in an announcement that it now has 15.64 million prepaid wireless customers, compared with 15.19 million such customers for rival Sprint. Meanwhile, AT&T has 11.34 million prepaid customers, while Verizon Wireless reports 6.04 million prepaid customers, according to T-Mobile's announcement.

Sprint's recently unveiled Family Share Pack plans promise twice as much shared data as competitors' plans for the same prices starting on Aug. 22, according to Sprint. The new plans will offer, for example, four lines with 20GB of shared data for $160 per month, which is what competitors AT&T and Verizon Wireless offer for 10GB of shared data, according to the company.

Sweetening the deal, Sprint is also offering customers who take them up on the new Share Pack plans special lower pricing through 2015 at $100 per month for up to 10 phone lines with 20GB of shared data and unlimited talk and text, according to the company. In an added bonus, customers who participate in this offer will also receive an extra 2GB of data free per month per line through 2015. For a family of four, that means they'd pay $100 per month for 20GB of shared data plus 8GB of extra free data, for a total of 28GB per month through 2015. A family of 10 users would pay $100 per month and receive 20GB of shared data plus another 20GB of free extra data through 2015.

Earlier this month, Sprint ended its long-rumored attempt to acquire T-Mobile USA and simultaneously replaced its CEO, Dan Hesse, with Marcelo Claure.

In January, Sprint launched the shared Framily plans for up to 10 friends or family members, with competitive prices and individual billings, which have been the theme of frequent media ads. 


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