T-Mobile Is Diving In to Better Serve SMBs
The mobile carrier said it aims to expand in the small and midsize business segment by offering simple pricing, simple data plans and new support services.NEW YORK—T-Mobile is now targeting small and midsize businesses (SMBs) to grow its own operations and revenue as the company continues its ongoing efforts to battle competitors by cutting prices and improving services for its customers. In the last two years, T-Mobile has unveiled a series of what it calls "Un-carrier" events that have ended mobile contracts for consumers, removed overage charges, created rollover data capabilities and more, unlike the company's competitors. Now, the company has unveiled its latest iteration of its Un-carrier announcements—"Un-carrier for Business," or Un-Carrier 9.0—which is all about bringing similar simplicity, increased value and improved services to customers who own, run and work in the millions of SMBs across the United States. "We're going to do for businesses what we've already been doing for consumers," John Legere, president and CEO of T-Mobile, said at a March 18 press event in New York City, where the new strategy was announced. "Eliminate pain points and force change. The majority of U.S. businesses—a full 99.7 percent—have less than 500 employees and don't have the money or resources to waste debating, negotiating and deciphering the carriers' hidden pricing. Today, we're upending how business buys wireless with 100 percent transparent pricing, the best rates, business family discounts and more."
About $83 billion in revenue industry-wide in the mobile market comes from serving business customers among the four largest carriers, said Legere, Some $72 billion of that is spent with the two largest carriers, Verizon Wireless and AT&T, he said. Only about $3.8 billion of that market is captured by T-Mobile, with the rest going to Sprint.