T-Mobile Offers Unlimited 4G Data Plan With No Contract
The nation's fourth-largest carrier is looking to draw more 4G LTE fans by offering its Unlimited Nationwide 4G Data plan with no annual contract for $70 per month.As consumers use their smartphones and tablets to download ever more data onto their devices, they're developing an appetite for unlimited data plans over high-speed 4G Long Term Evolution (LTE) networks—and network operator T-Mobile is looking to draw those customers by offering its Unlimited Nationwide 4G Data plan, but it will be available with no annual contract. Since its introduction in September, T-Mobile's Unlimited Nationwide 4G Data plan has been the most popular plan choice among T-Mobile customers, with nearly half (46 percent) of new customers opting for the new data plan in December 2012, according to the company. The plan will be available with no annual contract for $70 per month online, at T-Mobile stores and select retail stores and dealers. "Simply put, consumers want their data to be blazing fast, without limits and without overages," T-Mobile USA Chief Marketing Officer Mike Sievert said in a statement. "With our new Unlimited Nationwide 4G Data plan, that's exactly what we're giving them, and for the first time, we're offering it without an annual contract. Other carriers want to lock customers in; we're going to earn our customers' business with an amazing 4G experience every day." In total, T-Mobile's customers stream 32 million songs and visit Facebook 1.8 billion times per day. T-Mobile, the nation's fourth-largest carrier, has a "network modernization" strategy under way that includes the build-out of a 4G LTE network. The company announced a $4 billion plan to advance its competitive 4G network, improving signal strength and in-building coverage and retuning its airwaves to launch 4G service in an additional frequency, 1,900 MHz, providing a 4G experience to a broader range of consumer devices, including Apple's popular iPhone. T-Mobile's nationwide 4G network covers 229 metro areas, reaching more than 220 million people.