T-Mobile Offers Unlimited 4G LTE Data Plans for Short Time
Since August, the big four carriers—Sprint and its three major U.S. competitors, AT&T, T-Mobile and Verizon—have continued to pummel each other over prices, data packages and other features in the war for more customers and revenue. In October, Sprint began offering a 1GB data plan in a move to serve customers who don't need lots of data, but who want a better deal and more options than those offered for similar low-data plans from AT&T and Verizon, according to an earlier eWEEK report. Under that plan, customers could pay $20 for 1GB of shared data, plus $25 for monthly service that includes unlimited talk and text per line. The 1GB of available shared data was twice the 500MB of data Verizon was offering at the time and more than three times the 300MB of data AT&T was offering in its smallest basic plans. In late September, AT&T then launched its own double-data offer for customers who buy shareable data packages for 15GB to 50GB per month, giving users 30GB to 100GB of shareable data for the same prices. The AT&T offer, applicable to all Mobile Share Value plans that include 15GB to 50GB of shareable data and two to 10 cellular service lines, ended on Oct. 31.A week later, T-Mobile bumped up its data offerings for Simple Start plan customers by giving them an option to quadruple their normal 500MB data use to 2GB a month for only $5, while maintaining unlimited talk and text. T-Mobile launched the Simple Starter cellular phone plans in April. The 2GB data offer was a limited-time promotion that followed another limited-time data promotion unveiled in August, when T-Mobile offered free unlimited mobile data for one year to any Simple Choice customer who gets a friend or relative to move his or her service from Sprint, AT&T or Verizon Wireless.
In August, Sprint seemed to set off the recent customer war when it unveiled its then-new Family Share Pack plans, which promise twice the shared data of comparable plans from AT&T and Verizon Wireless at the same prices. That move came two weeks after Sprint replaced its CEO following the failed acquisition of T-Mobile USA.