T-Mobile to Use WiFi to Supplement Its Cellular Network
The new service offerings will also dovetail with a new program T-Mobile announced earlier in September that promises to top competitor's trade-in offers on used devices. T-Mobile has been very busy in the last month working to attract new customers. In late August, T-Mobile announced that its customers will be able to get their hands on new smartphone models from HTC and Alcatel, such as the HTC One M8 for Windows and Alcatel OneTouch Fierce 2 and Evolve 2 models, due to go on sale in the coming weeks. T-Mobile now joins Verizon Wireless and AT&T in offering the phones to users, after those companies announced the upcoming model back on Aug. 20. Also in late August, T-Mobile announced that customers of its existing $40 monthly Simple Starter cellular phone plans could quadruple the amount of data they can use—from 500MB up to 2GB—for an additional $5 per month. The new 2GB data offer is a limited-time promotion, and it followed another limited-time data promotion that was unveiled earlier in August, when T-Mobile offered free unlimited mobile data for one year to any Simple Choice customer who gets a friend or relative to move his or her service from Sprint, AT&T or Verizon Wireless. There are no contracts for customers under the plans. T-Mobile unveiled the Simple Starter plan in April with the promise of no overage fees ever, according to an earlier eWEEK report. After 500MB, customers are pushed to a slower network.In the aftermath of the failed merger, T-Mobile has been going on the offensive for new customers, which it primarily hopes to poach from its biggest rivals: Sprint, AT&T and Verizon Wireless. Earlier this month, T-Mobile U.S. claimed rights to the top spot in the growing prepaid wireless marketplace in the United States. T-Mobile U.S. said in an announcement that it now has 15.64 million prepaid wireless customers, compared with 15.19 million such customers for rival Sprint. AT&T has 11.34 million prepaid customers, while Verizon Wireless reports 6.04 million prepaid customers, according to T-Mobile.
The latest moves all follow a strategy the company has been taking since its long-rumored merger possibility was scuttled in early August. At the same time that the merger plans were dropped, competitor Sprint simultaneously replaced its CEO, Dan Hesse, with Marcelo Claure.