T-Mobile's Legere Taunts Former Suitor Sprint Via Twitter Posts
NEWS ANALYSIS: T-Mobile CEO John Legere users his Twitter feed to direct a steady stream of taunts toward its competitor and former suitor Sprint as well as its new CEO Marcelo Claure.You know the honeymoon is over in any relationship when the taunts begin. You know it's really over when those taunts are made public on Twitter. If there was ever any question whether T-Mobile's brash CEO John Legere was getting over Sprint, that ended when he Tweeted, "If you needed just one more reason to leave Sprint and join T Mobile….Now you might just have it….total Chaos at Sprint! #sprintlikehell" That was shortly after the news hit the wires that Sprint was dropping its bid to acquire T-Mobile after the Federal Communication Commission made it clear that there was no chance a deal would ever be approved. Legere's taunts of Sprint and its CEO continued in rapid succession as he used them as an excuse to direct sales pitches to Sprint customers. "Is Sprint a melting ice cube?….looks like it to me….join the cool brand NOW!" Legere Tweeted a few minutes later. The jeers just kept on coming, apparently the result of pent-up Twitter comments that had been on hold while Sprint was trying to buy T-Mobile. Legere isn't talking so far, but there's at least some indication that T-Mobile's CEO was hoping to be put in charge of the combined company and made reference several times to taking his "UnCarrier" concept to a bigger platform.
But of course the FCC derailed that when it turned thumbs down on a plan by Sprint and T-Mobile to submit joint bids for unused television spectrum at a 2015 auction. A blog posting on the official FCC blog made it clear that it wouldn't allow such cooperation between two large bidders.