Tablet Shipments to Surpass Portable PC Shipments in 2013: IDC
In addition to lower tablet prices, another major shift in the tablet market has occurred in screen sizes.Although Apple has been at the forefront of the tablet revolution, low-cost Android devices are fueling the current market expansion, according to IDC's latest Worldwide Quarterly Tablet Tracker. IDC forecasts that tablet shipments will grow 58.7 percent to 229.3 million units in 2013 from 144.5 million units last year. The research firm currently predicts tablet shipments will exceed those of portable PCs this year as the slumping PC market is expected to see negative growth for the second consecutive year. In addition, IDC said it expects tablet shipments to outpace the entire PC market (portables and desktops combined) by 2015. "What started as a sign of tough economic times has quickly shifted to a change in the global computing paradigm, with mobile being the primary benefactor," Ryan Reith, program manager for IDC's Mobility Trackers, said in a statement. "Tablets surpassing portables in 2013, and total PCs in 2015, marks a significant change in consumer attitudes about compute devices and the applications and ecosystems that power them. "IDC continues to believe that PCs will have an important role in this new era of computing, especially among business users. But for many consumers, a tablet is a simple and elegant solution for core use cases that were previously addressed by the PC," Reith stated.
IDC said it expects tablet prices to continue to decline, which the firm said would allow vendors to deliver a more viable computing experience into the hands of many more people at price points the PC industry has strived to meet for years. In 2013, the worldwide average selling price (ASP) for tablets is expected to decline 10.8 percent, to $381. In comparison, the ASP of a PC in 2013 is nearly double that, at $635, according to IDC.