Tablets, Smartphones Increasingly Used for News: Pew Research
Consumers are turning to their tablets and smartphones to read up on current events, and are finding new outlets for information along the way.Smartphone and tablet owners are increasingly using their mobile devices—be it an Android handset, an iPad or BlackBerry device—to access various news sources, according to a survey of 9,513 adults sponsored by the Pew Research Center’s Project for Excellence in Journalism. The survey, conducted by Knowledge Networks, included 2,013 tablet users and 3,945 smartphone users. Nearly two-thirds (64 percent) of tablet owners and 62 percent of smartphone owners said they use the devices for news at least weekly, according to survey results. More than four in 10 mobile news consumers say they are getting more news now and nearly a third say they are adding new sources—and they’re going deeper into articles instead of just browsing headlines. Nearly three-quarters (73 percent) of adults who consume news on their tablet read in-depth articles at least sometimes, including 19 percent who do so daily, while 61 percent of smartphone news consumers at least sometimes read longer stories, 11 percent regularly.
For all the talk about the death of print at the hands of digital media, the survey suggested the proliferation of mobile devices is driving a “multi-platform” style of news consumption. More than half, (54 percent), of tablet news users also get news on a smartphone, while 77 percent get news on a desktop/notebook, half get news in print, and a quarter get news on all four platforms. Among smartphone news users, 47 percent still get news in print, while three-quarters get news on the notebook/desktop device and 28 percent get news on a tablet.