The Business Case for Tablets
Tablets become business changers when the perks of their size are married to the right application and a use case that wasn't before possible.There was a tablet conference underway in a fashionable Manhattan event space the day that BlackBerry CEO Thorsten Heins made headlines for telling an interviewer he doesn't see much of a future for tablets. "In five years, I don't think there'll be a reason to have a tablet anymore," Heins had said during an interview at the Milken Institute conference in Los Angeles April 29. "Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model." Apple, which sells more tablets than any other hardware maker, said during its last earnings call that 95 percent of the Fortune 500 (the top revenue-generating companies in the United States) are either using or testing its iPad, and 89 percent of the Global 500 (the world's top generators) are using iPads. Still, the business case for tablets isn't always straightforward, and the majority of the tablets being used in work scenarios are personal devices. A 2012 Forrester global information worker study found 12 percent using tablets, and 8 percent had paid for them themselves.
Ken Dulaney, a vice president and Distinguished Analyst at Gartner, told eWEEK that the iPad, when it was introduced, helped to further the bring-your-own-device (BYOD) trend because it was cool and beautiful and workers wanted to use it.