The Market Opportunity

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The Market Opportunity

Despite the advances of technology, 92 percent of retail volume still takes place in the brick-and-mortar store.

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Devices Galore

Gartner predicts that 1 billion smartphones will be sold in 2014.

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The In-Store Opportunity

Consumers are more likely to shop in stores than to buy using a mobile phone. However, once in the store, consumers want in-store services available through their mobile devices.

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Product Information

58 percent of consumers want to get product information in-store.

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Mobile Promotions

42 percent of consumers are more likely to return to stores that have in-store mobile promotions.

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In-Store Browsing

19 percent of U.S. consumers browse their mobile devices while shopping in-store.

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Starting With the IBM AR Mobile Shopping App

A customer creates his or her own one-time profile of dietary and environmental preferences.

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Checking the Products

The customer points the mobile device's video camera at shelf items, and products are recognized when compared to images on a database.

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Ranking

The application returns a ranking based on the customer's preferences and also offers promotions and coupons.

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Targeted

The IBM AR app delivers targeted messages and offers.

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Response Rates

The IBM AR app improves response rates by detecting when a customer is ready to act.

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Customer Loyalty

The IBM app can help improve customer loyalty through tailored and personalized experiences.

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