Apple's WatchOS 3 Getting Performance Boost, New Health Features
Another analyst, Patrick Moorhead, principal analyst of Moor Insights & Strategy, said the company "is focusing on exactly what they should be with watchOS, and that's speed, ease of use and upping the ante in health and fitness. With the first Watch and watchOS, Apple solved many of the problems with wrist wearables, but not all of them. Watch was perceived by many as slow." If the watchOS 3 previews at WWDC 2016 are accurate, "this will make a huge difference and remove many purchase objections and I believe, with a little marketing, increase sales," said Moorhead. "Watch already has the experience, insight and accuracy lead in health and fitness, and these improvements like activity sharing and the ability to encourage 'smack' talk only cement that lead." Moorhead said he also welcomes Apple's addition of the Breathe app, which he calls "a natural extension of Apple to attack daily health. Breathing is as important as sleeping. What I wish it could do is to tell me when I'm anxious or stressed and tell me when to breathe, similar to standing." The Apple Watch, which only went on sale in April 2015, quickly captured 52 percent of the global smartwatch market in 2015, according to a January story by eWEEK. The popularity of the Apple Watch eclipsed the shipments of competing products from rival companies in less than a year, based on data from Jupiter Research. In comparison, smartwatches running Android Wear made up less than 10 percent of sales in 2015, according to the report.