Verizon Is Apple's Best Mobile Market Ally: 10 Reasons Why

By Don Reisinger  |  Posted 2013-04-18 Print this article Print

5. Verizon needs Apple

The nice thing for Apple is that Verizon truly needs its iPhone to succeed. As noted, Verizon sold 9.7 million smartphones in the last quarter. Out of that, 4 million were iPhones. Where would Verizon be without Apple's support? Luckily for Apple, it can use that question as leverage in dealings with the company.

6. T-Mobile and Sprint are too small

Some might look at Sprint and T-Mobile and say, why shouldn't Apple try to partner up with those companies? Simply put, they're too small. Apple is a big-name company with hugely successful products. In the U.S., Apple's top wireless ally must be a company that can match it in terms of success. Sprint and T-Mobile can't pull that off.

7. Verizon's not a complainer

Unlike AT&T, which was really upset to see Apple's exclusivity deal go, and T-Mobile, which bellyached for years over not being able to sell an iPhone, Verizon has largely kept its mouth shut and let Apple be Apple. The iPhone maker likes that. Verizon can use that to its advantage as the mobile market gets tougher and Android continues to grow.

8. Don't forget the tablet connection

Although much of the focus in Verizon's investor's call on April 18 was on smartphone sales, the company is also tied to Apple with tablets. Versions of Apple's iPad and iPad Mini support Verizon's 4G LTE network. And considering tablet sales are expected to soar in the coming years, the last thing Verizon wants is to be kept out of the cash it can generate off that. Look for the tablet connection to be a key ingredient in the Apple-Verizon relationship.

9. Verizon has the best growth potential

Looking around the wireless industry, it appears that Verizon has the best growth potential of any of the companies. AT&T is big, but after its failed attempt to acquire T-Mobile, the company is gun shy about trying out any other big acquisition. The only way for T-Mobile and Sprint to survive is to acquire or be acquired. Both companies are trying that. Meanwhile, Verizon is not in regulatory crosshairs. It has all kinds of cash to make moves, and it has the world's largest LTE network, which should only help its chances of attracting customers. Overall, Verizon looks to have the best growth potential in the industry.

10. Apple needs at least one ally

All of this talk of allies and relationships might make some wonder why Apple even needs an ally. After all, the company has been successful for years while blazing its own path. But let's not forget that Android is dominating the mobile space, Samsung is hot on its heels, and carriers aren't nearly as willing to play ball with Apple as they were in the past. Apple needs to find one friendly wireless friend and stick with it. And Verizon looks to be the right fit.

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