Verizon Says It Won't Match T-Mobile, AT&T Data Rollover Moves
Verizon has confirmed to eWEEK that it has no interest in offering data rollover benefits to its customers after competitors T-Mobile and AT&T recently launched such services.Monthly mobile data rollovers for Verizon Wireless customers isn't going to happen, according to the company, even though rivals T-Mobile and AT&T have recently unveiled such benefits for their customers. In a Jan. 27 email reply to eWEEK, a Verizon Wireless spokeswoman confirmed that the company has no plans to make such a move that would allow customers to keep any unused data allotments for future data needs. The issue surfaced earlier in January when Verizon's chief financial officer, Fran Shammo, said during a media interview that the company will not react to T-Mobile's recent rollover "data stash" program and a similar move from AT&T, according to a Jan. 25 report by Forbes. Verizon is not planning to add such a program in an attempt to maintain its customer base, Shammo said. "We did not go to places where we did not financially want to go to save a customer," he said. "And there's going to be certain customers who leave us for price, and we are just not going to compete with that because it doesn't make financial sense for us to do that."
The question for the company in the future will be whether it loses more customers who move to competitors in search of such perks as data rollover.Verizon does, meanwhile, offer a limited data rollover benefit to some of its prepaid customers through a new program that allows users to roll over unused data under prepaid plans for up to 90 days. Prepaid plans with 500GB of data allow data rollover for 30 days, while prepaid plans with 1GB or 3GB of data can be rolled over for 90 days, according to the new benefit. The T-Mobile data rollover perk allows customers to roll over data for as long as 12 months with no limit to the amount that they have available during that period of time.