Verizon Wireless Credits LTE, Customer Focus for Mobile Study Wins
NEWS ANALYSIS: Verizon Wireless Regional President Marquett Smith credits its LTE rollout and an enhanced customer focus for wins in a recent report on mobile service provider performance.Ask Verizon Wireless Regional President Marquett Smith why his company came out on top for overall performance for a wireless company in a recent RootMetrics report, and he cites the continuous build-out of the Verizon LTE network. In fact, Verizon was also the winner in the subcategories of reliability, data, call and text performance, according to the RootMetrics report. While Verizon was on top for the overall testing, the company didn't win everything. For example, AT&T won the nationwide speed test, edging out Verizon, which was followed closely by T-Mobile. Sprint was a distant fourth. "Our network is our rock," Smith said, sitting at a lunch table in the back of a newly opened Verizon Experience store in Alexandria, Va. "We concentrate on that. We make sure we have a solid network." Even though the company has been reporting that most areas in the U.S. are "substantially built-out," Verizon Wireless has continued to add LTE capacity to its existing network. In addition to backhaul improvements that have added capacity, the result is that Verizon's LTE is more widely available than the 4G services of other carriers, despite the fact that some other carriers may have faster data speeds in some areas.
That may explain the RootMetrics results, and it helps explain a similar network quality win awarded by J.D. Power, which listed Verizon Wireless as top in network quality after surveying customers for the last six months of 2013. But J.D. Power surveys typically include factors beyond the technical performance of the network, including aspects of customer support.