Verizon Wireless to Sell Nokia Lumia 822: Report
Verizon Wireless will soon begin offering the Lumia 822, its first Nokia device in three years. Nokia hopes to convert more U.S. subscribers, particularly BlackBerry users.Verizon Wireless will soon begin selling a Nokia Lumia 822, offering the struggling Finnish phone maker, whose sales figures have fallen to new lows, access to the nation's largest wireless subscriber base. Since Nokia announced a strategic partnership with Microsoft in February 2011 and made the switch from Symbian to the Windows Phone operating system, AT&T has been the exclusive provider of the resultant devices in the United States. In November, AT&T will begin selling the Lumia 920 and 820, smartphones running the newest version of Windows Phone, though these will reportedly be exclusive to AT&T for only a handful of months. The Lumia 822 will be the first Nokia phone Verizon has offered since the 2009 Twist, an unusual square-shaped phone with a single hinge that could swing up the display over a QWERTY keypad. "This is a market that has lots of impact globally and lots of influence, so it's one we have to get right," Chris Weber, Nokia's head of sales and marketing, told Bloomberg, according to an Oct. 29 report. According to Bloomberg, Nokia is marketing the Lumia 822 to those looking to upgrade from a basic handset, as well as to BlackBerry users frustrated by old models and losing patience to wait until early 2013 for new ones—a move at least one analyst had earlier suggested.
When Nokia and AT&T worked to sell the Lumia 900 and 800—the first Nokia Windows Phones—to first-time smartphone users, Forrester analyst Sarah Rotman Epps wrote in a blog post that a more achievable and disruptive goal would be for Nokia and Microsoft "to convert every BlackBerry user to Windows Phone within two years."