What T-Mobile's Latest Mobile Deals Mean for Customers
Consumers who want to switch carriers to T-Mobile can now get up to $650 per line to pay off their existing smartphone payment contracts and can lock in their monthly rates forever.When T-Mobile unveiled its latest T-Mobile for Business "Un-carrier 9.0" plans on March 18 in a glitzy announcement in New York City, the company didn't forget about its everyday consumers either. While the company was handing out special low pricing for mobile service for small and midsize businesses across the United States, with rates starting at $16 per month per line, including 1GB of 4G LTE data, T-Mobile was also unveiling new programs aimed at consumers, starting with guaranteed rates forever and payments of up to $650 per line to buy out a new customer's existing smartphone payment plan from either Verizon Wireless or AT&T. The latest T-Mobile offers, which the company says it hopes will continue to differentiate it as the Un-carrier in a marketplace of traditional mobile carriers that offer higher prices and fewer services, are part of the company's strategy to bring in new customers and keep them with T-Mobile for the long haul. T-Mobile's colorful and frenetic CEO, John Legere, said that under its new "Un-contract" initiative, customers under T-Mobile's no-contract smartphone plans won't have to face any price increase for their services as long as they remain with the company. Only customers who have unlimited 4G LTE services will be exempt from that price guarantee forever, he said, adding that even those customers will, at least, lock in their rates for a minimum of two years. Legere said unlimited accounts will be reviewed at that time and it is possible that prices will be adjusted.
In T-Mobile's new "Carrier Freedom" initiative, customers coming to T-Mobile from Verizon or AT&T will be eligible to have all their outstanding phone and tablet payments paid up to $650 per line so that they can leave their previous carriers and switch services. T-Mobile will also continue to offer up to $350 in payments per line for new customers who switch to cover their early termination fees (ETFs) for unexpired contracts with Verizon or AT&T, said Legere.