As expected, LG has unveiled the white version of its popular handset, the Google Nexus 4. It gets the full "Google Nexus" name because the search giant earlier chose the device as worthy to carry on its Nexus name. With that, Google and LG are partnering on a device that, according to both companies, has sold quite well to this point.
The white Nexus 4 doesn't try to improve upon that earlier design, but does deliver a fresh new look to an already popular device. The white version will be available in Hong Kong first on May 29, and then likely be made available elsewhere around the world. LG Mobile CEO Jong-seok Park said in a statement recently that the device "delivers the same Google experience to consumers in a stylish and attractive color option."
But perhaps the biggest question for those consumers is whether the Nexus 4 can actually hold up against the best smartphone models on the market right now, including the iPhone 5 and Samsung's Galaxy S4. The truth is, it can.
Here are the reasons why the white Nexus 4 is a serious contender in the Smartphone market:
1. It has the name recognition
The nice thing for LG and the white version of its Nexus 4 is that the device is already well-known as a strong competitor in the mobile space. In other words, it has name recognition. And in the land of smartphones, having name recognition goes a long way in selling products.
2. Same design, new color
The black Nexus 4 was always a nice-looking product, but its chief issue was that it didn't have the design flair of its competitors, the Samsung Galaxy S 4 or Apple iPhone 5. With a white version now available, LG has offered an alternative that will extend its market appeal and further boost sales.
3. A big screen is awfully nice
The Nexus 4 comes with a 4.7-inch screen, making it notably larger than the 4-inch version available in Apple's iPhone 5. And although it's slightly smaller than the 5-inch screen in the Galaxy S 4, it's still large enough to appeal to a broad audience.
4. The standard Android flavor
Whenever customers buy Nexus-branded devices, they can be guaranteed that they're getting the true Android experience. Although most companies (including LG) have tossed their own software atop Android, there's a growing contingent of customers who want only what Google has created. The white Nexus 4 offers that, making it appealing to some customers.