White Nexus 4 Extends LG Smartphone's Market Appeal: 10 Reasons Why

By Don Reisinger  |  Posted 2013-05-28 Print this article Print

5. It's running the latest Android version

In addition, the white Nexus 4 doesn't contribute to the continuing issue of fragmentation in the Android ecosystem. The device is running the latest Android version, Android 4.2.2 (Jelly Bean), meaning customers will get all the latest features available through the operating system.

6. Google has name recognition

Attaching the Google branding to the Nexus 4 is an important component in the device's chances of success. Google is a name that consumers trust, and its Nexus branding has become synonymous with high-quality products. Google's name recognition will come in handy for the Nexus 4.

7. It's unlocked and contract-free

At a starting price of $299, the Nexus 4 is awfully well-priced for a device that's both unlocked and contract-free. After picking up the Nexus 4, customers can bring it to any carrier they want, and not have to be locked into a two-year contract. There's something to be said for that.

8. Google's apps are worth having

Google has bundled its many apps and services into the Nexus 4, including Google Now, Google Wallet and several others. By doing so, Google has added a bit more value to the Nexus 4 and thus made it a bit more appealing to the average customer.

9. Strong performance

The Nexus 4 comes with a Snapdragon quad-core processor and 2GB of RAM, meaning it can handle just about any application the customer wants. That's an important factor in today's mobile marketplace—the stronger the performance, the better.  With such features and performance, the Nexus 4 is hard to beat.

10. Phone features to drool over

One of the most exciting features in the Nexus 4 is its camera option. The device comes with an 8-megapixel rear-facing camera that can switch from snapping a photo to taking a full panoramic shot. The handset also comes with a full-featured photo editor that lets users crop and rotate images, as well as remove red-eye and add effects. Having those features built-in is awfully nice.

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