Windows 8 is now closer than ever to launching. The operating system is being shown off in release previews, users are able to test it and Microsoft is promising better and better experiences with each new launch. Its clear that Microsoft believes Windows 8 is one of its most significant launches in an awfully long time. Furthermore, its apparent that the companys loyal followers are just as excited to get their hands on the software giants latest creation.
A key component in Microsofts strategy is tablets. Windows has so far been left out of the tablet market, causing an immense amount of concern among Microsofts investors. Whats worse, the companys vendor partners have continued to warm to Googles Android platform, making some wonder if Windows chances of actually succeeding in the tablet market are far slimmer than one might expect.
Whether Windows 8 will succeed on tablets over the long-term is tough to say. However, if anything is clear, its that, at least in the short-term, Windows 8 tablets will have some serious trouble competing in the marketplace.
Read on to find out why:
1. The analysts arent usually that far off
According to nearly all market researchers, Windows 8 will have an exceedingly difficult time breaking into the tablet market in the coming quarters. Although analysts can sometimes be wrong, theyre rarely so far off the mark that they should be ignored. Keep that in mind as you ponder Windows 8 adoption on tablets.
2. Consumer knowledge
Consumers know the iPad. And over the last several quarters, theyve come to know (and in some cases, really like) Android on tablets. The issue for Microsoft is that not too many people have considered trying out Windows on tablets. That wont change anytime soon. Until consumers change their attitudes about Windows on tablets, which is not a certainty, Windows 8 cannot succeed.
3. The enterprises deployment schedule
In the short-term, especially, there seems to be no way that Microsoft will be able to get Windows 8 tablets into the enterprise to the degree to which it would like. Unfortunately for the software giant, corporate IT decision-makers are slow to make decisions and they only deploy products after they are thoroughly convinced a new product is a safe bet. Thats simply not happening anytime soon after Windows 8 launches.
4. Theyre competing against Apple
If the mobile space has taught us anything, its that competing against Apple can be extremely difficult. In fact, trying to take the companys iPad or iPhone down is nearly impossible. Yet Microsoft is trying to do just that with Windows 8-based tablets. Unless the company has the magic bullet, dont expect Windows 8 to take off in a big way.